Month: July 2019

Sapporo targets craft beer boom with 85m Anchor Brewing deal

first_imgSapporo targets craft beer boom with $85m Anchor Brewing dealPosted By: News Deskon: August 04, 2017In: Alcohol, Beverage, Business, Industries, Mergers & AcquisitionsPrintEmailSan Francisco’s Anchor Brewing is to be bought by Sapporo for $85 million as the Japanese company targets global expansion.Anchor, which was founded in 1896 and is considered one of the founders of the US craft beer movement, had annual sales last year of $33 million.Sapporo said it plans to maintain Anchor’s traditions and legacy in San Francisco with the current management team continuing to run the business but with additional resources.The Japanese company aims to improve efficiency and export Anchor to new international markets using its global distribution resources.Anchor co-owner Keith Greggor told the Los Angeles Times: “We have been evaluating the future for some time and recognising the challenges in craft breweries and the number of breweries that have come to the market, we felt we needed to have a stronger partner to achieve our long-term goals.”Sapporo Holdings president Masaki Oga said: “Anchor Steam Beer is a San Francisco original, inspiring a new generation of brewers and beer lovers around the world. Both companies share a brewing philosophy backed by long histories and this transaction enables both Sapporo Group’s US business and Anchor Brewing Company’s global business to make a further leap forward.”Anchor is the latest independent brewer to be snapped up by a larger beer company. Heineken completed the acquisition of Lagunitas Brewing in May and Constellation Brands spent a reported $1 billion to buy Ballast Point Brewing & Spirits in 2015.Earlier this week the US Brewers Association reported a slowdown in the growth of the craft beer industry. Volume increased by 5% during the first half of 2017, down from 8% last year and 16% in 2015.Share with your network: Tags: acquisitionAnchor Brewingcraft beerSapporoUSlast_img read more

Erbology secures 100000 euros through PepsiCo brand incubator

first_imgFollowing a review carried out by a nine-member selection committee, Erbology was chosen as the recipient of the final grant as the company demonstrated “stand-out sustainable and scalable growth”.Announcing the winner, Juan Ignacio Amat, vice president of nutrition for PepsiCo Western Europe and Sub-Saharan Africa, said: “We launched the Nutrition Greenhouse to partner with the best and the brightest entrepreneurs in the food and beverage nutrition space.“Our goal was to work with breakthrough brands that share our vision to deliver more convenient great tasting everyday nutrition products and we’ve achieved just that with these eight stand-out companies.“It was a very hard decision to choose only one to receive the final €100,000 grant but my sincere congratulations go to Irina and Victor Turcan of Erbology.“Their enthusiasm, drive and collaboration during the Nutrition Greenhouse programme have been exceptional and that shows in the results they have achieved.”Founded in London in 2015 by siblings Irina and Victor Turcan, Erbology aims to inspire people to embrace a balanced way of living and the company turns powerful plants that complement each other into wholesome foods, drinks, oils and recipe ingredients for everyday eating.Erbology founder Irina Turcan said: “We’re honoured to receive the final €100,000 PepsiCo Nutrition Greenhouse grant. We’ve achieved a great deal in the last six months working with our PepsiCo mentor to best utlise our initial €25,000 grant and the injection of a further €100,000 into our business is going to make a huge difference as we focus on accelerated growth in retail and e-commerce.“Thanks to everyone involved in this programme – it’s been a fantastic experience that’s really helped us understand how to focus hard on what is right for our brand and then to execute that activity flawlessly.”Erbology used the initial €25,000 grant and access to PepsiCo’s experts to help realise its vision of making plant ingredients more accessible. It also worked to create a new range of products, including energy balls and crackers, introducing 11 new launches, some of which have been listed on Ocado.PepsiCo said the initiative is part of the company’s commitment to innovation and to collaborate with the entrepreneurs and innovators who are helping to shape the food and beverage industry.In September, Chobani announced the second round of start-ups to take part in its incubator programme, which was unveiled last year as a means of encouraging new brands to “challenge big food companies”.Earlier in the year Fonterra unveiled a new online platform which encourages people to submit ideas for innovative ideas and new ways of doing business.Share with your network: Tags: acceleratorbusiness incubatorsErbologyEuropePepsiCo Erbology secures 100,000 euros through PepsiCo brand incubatorPosted By: News Deskon: December 13, 2017In: Beverage, Business, Financial, Food, Health, Industries, Innovation, SnacksPrintEmailUK start-up Erbology has received the final €100,000 grant in PepsiCo’s Nutrition Greenhouse incubator programme.The company, which offers nutrient-rich, plant-based products, such as oils, shots, crackers and energy balls, achieved more than 400% growth during the six-month initiative.Erbology was one of eight breakthrough nutrition food and drink companies chosen in June this year to participate in the Nutrition Greenhouse.For the past six months the companies worked closely with PepsiCo employees to tackle the key business challenges they faced, such as distribution, marketing or supply chain.Each company also received a €25,000 grant at the start of the programme to help them grow.Since being selected, all eight companies have seen impressive strategic expansion, brand evolution and revenue growth, according to PepsiCo. Overall retail sales of the collective group grew by nearly €10.7 million.The brand incubator finalists in full:Divingmar (Spain) – flavour-enhancing protein made from seaweedErbology (UK) – organic wholefoods made from powerful plantsFit Kitchen (UK) – high-protein premium ready mealsFrecious (Switzerland) – fruit and vegetable products to go with bread or crackersJimini’s (France) – snack products made from cricket flourNo Fairytales (the Netherlands) – tortillas made from root vegetablesTåpped (UK) – Nordic birch waterYour Superfoods (Germany) – superfood mixes for smoothies and yogurtslast_img read more

Refrescos Sunny D unveils two no added sugar juices

first_imgRefresco’s Sunny D unveils two no added sugar juicesPosted By: News Deskon: April 17, 2018In: Beverage, Industries, Juices, New products, Soft drinksPrintEmailRefresco-owned Sunny D has expanded its range of drinks by releasing two new no added sugar drinks for the UK market.The Tangy Florida and Juicy Passion flavour juices will contain 20 calories per 250ml serving, with 1.5g of sugar per 100ml, meaning the rinks fall below the UK sugar tax threshold.Sunny D will promote the launch of the drinks at various lifestyle shows around the UK throughout 2018, and the brand estimates that around 1.3 million consumers will sample the drinks at these shows.Both flavours will be available in 500ml and 1-litre PET bottles, and will be available from mid-May from selected UK retailers including Tesco, Morrisons and ASDA.James Logan said: “The Sunny D range of drinks is already below the sugar tax threshold.“The new NAS drinks go one step further, bringing Sunny D in line with the aspiration for snacks to be less than 100 calories.”Share with your network: Tags: juiceRefrescoSunny DUKlast_img read more

I believe everything we are fighting for is possible young activists talk

first_img … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. features Facebook How do you change the system? Four campaigners swap strategies for the good fight Leah Cowan Gender Our stance is that no one is illegal, and no one should be caged Share on Twitter Share on Facebook On a sunny Sunday afternoon, four campaigners are swapping stories about the ways young activists are often portrayed in the media.“I don’t want to just be a cute news story,” says Liv Cornibert, 19, who earlier this year found herself on national TV when Legally Black, the media representation campaign she co-founded, caused waves. “Often we’re presented as this bunch of kids who happened to be sitting around in someone’s bedroom, saying: ‘What shall we do today? Let’s fuck with the system.’ As if we’re Scooby-Doo and his mates.” The room bursts into laughter – as it does throughout a day filled with remarkable optimism, in spite of a political moment that is characterised by hostility and violence.In a clickbait culture, where today’s protest is tomorrow’s viral gif, it is rare to take stock of the work being done to shape a better world. I brought together four women who are driving their own wedges into the inequality that permeates laws, institutions and social attitudes in the UK. Each holds significant expertise in the field they campaign on; each uses a different form of resistance, from direct action to behind-the-scenes awareness raising. I asked them to share their experiences and tactics for effecting change.Suhaiymah Manzoor-Khan, 23, and Helen Brewer, 28, were the first to arrive, and bonded about the weirdness of photoshoots, as well as noting the clear connections between their work; Brewer, who organises with the group End Deportations, is part of a collective currently standing trial for stopping a deportation charter flight; while Manzoor-Khan writes and speaks about Islamophobia and the racism of counter-terrorism.Cornibert appears impossibly fresh despite leaving a friend’s birthday party in the early hours of the morning. Of the four she is the youngest, but also the most used to interviews, thanks to the media attention Legally Black has received. Her campaign highlights the mis- and underrepresentation of black people in the media by recreating famous film posters with black leads. Topics Activism Left to right: Suhaiymah Manzoor-Khan, Bethel Tadesse, Liv Cornibert, Helen BrewerPhotograph: Michelle Marshall/The Guardian Bethel Tadesse, founder of Hidden Scars. Photograph: Michelle Marshall/The Guardian BT I have a question for you all: how do you deal with working alongside activists who are just out there to raise their own profile and become a celebrity?SMK Well, Islamophobia is a lucrative field to go into, you can get Prevent funding!They all laugh.HB In End Deportations, the concept of care is really important to us. Sometimes we do come across people with questionable agendas who are keen to talk to “an asylum seeker”. But that person might be a really vulnerable person, and there might be a multitude of risks to their asylum case if their story receives media attention – so we are committed to approaching these issues with sensitivity. So often there’s this urgency in activism: “Holy shit I’ve gotta get this done now! Otherwise we’ll lose public interest!”LC That’s exactly it. When we launched the Legally Black campaign, my phone was buzzing, constantly, for 48 hours. It was a lot to deal with. I remember the BBC called us, and we immediately jumped on a three-hour train to Manchester for an interview. All of the interviews happened within one week, and then it was just gone.SMK Sometimes ego becomes a big part of activism, and I don’t exclude myself from that. My other thought about working with activists who might have hidden agendas, is that – in my context – I feel it’s especially difficult because people are hyper-vigilant about being surveilled. There are informants in Muslim activist and academic circles. That’s very real and very palpable.HB What do you mean by informants?SMK Usually people working under Prevent funding, or for the Home Office. I was at an event and there was a panel of Muslim academics who were just so unapologetic. The first speaker stood up and said: “I would like to firstly say hello to the two guys from the Home Office,” and pointed out these two people in the crowd, and went on to explain about the secret unit they had been a part of for five years. And the two Home Office people said: “It was secret not because we were doing surveillance work, but because it was very, um, you know, important…” Even if the informants aren’t in a space, the paranoia is still there. I’m in WhatsApp groups where people write “haha, won’t tell you on here, I’ll tell you in person”, and that’s really affecting the kind of work we can do.HB The fact is governments who surveil our communities want to create those kinds of divisions. We have to think about how to sustain our groups and build trust. I think it takes time, a lot of energy and commitment.BT Sometimes it’s hard to maintain that commitment – you really have to find things that motivate you.What drives you all? For me, it’s my mum. She inspires me to do this work. In fact my whole family does, they keep me stable. I first found out about FGM because of my mum. I’m also a Christian, and that keeps me sane.SMK All the work I do is also grounded in my faith. For me, Islam is about fighting oppression. To oppress is a violation of Allah’s law – that’s a violation of my soul and a violation of the rights and responsibilities I have as a being on this Earth. I am ultimately accountable to Allah so I have to make sure everything I do is really honest and sincere and actually rigorous, not just “I’m not bad… you’re bad!”LC Reading alternative magazines such as gal-dem and Consented, and meeting other activists and women of colour and non-binary people of colour inspires me. Seeing other people do this work makes you feel as if you can do it, too. This conversation alone today has inspired me.HB When I learn about what people are going through when they encounter the UK border regime, being forcibly removed and restrained, I feel sure that this is the stuff we are here to resist. We need to act in solidarity with those who are experiencing the most brutal type of oppression.I’m also really energised by seeing others who take direct action: what happened recently on the flight from Sweden to Turkey [where an activist stopped the deportation of an Afghan asylum seeker] was incredibly powerful, as were the 120 women in Yarl’s Wood immigration removal centre who went on hunger strike. These are the people who help me feel that I’m not alone, and that there is some hope.BT I truly believe that everything we are fighting for is possible. I can imagine a world without detention centres, and I can imagine a world where FGM doesn’t happen any more.SMK And it’s crucial to know that it hasn’t always been this way. There was a world before colonisation, and there was a world before prisons were built.LC Things have just been constructed in ways that make them seem inevitable…BT Absolutely. That keeps me going: being certain that change is possible. Race Share on Twitter Share on Messenger Guardian Weekend: gal-dem takeover Support The Guardian ‘I believe everything we are fighting for is possible’: young activists talk tactics HB Exactly. That’s why within End Deportations we try to emphasise alternatives. Instead of prison and deportation there could be a well-funded social care and mental healthcare system, and quality affordable housing. Then you’re not criminalising people who are already deeply affected by poverty and racism. As a campaigner, and as a grassroots group, it’s always good to reflect on exactly what kind of world we are fighting for. The Windrush scandal has given organisers and campaigners a brief platform to talk about how violent the immigration system is, but we can’t fall into that trap of separating out the “good” people who deserve to be in Britain and the “bad” people who don’t. Our stance is that no one is illegal, and no one should be caged.LC The thing I find frustrating is that journalists often have a very specific idea of what a young activist needs to be. Sometimes, you’re invited to things and the minute you open your mouth and start talking about serious issues such as structural racism, they’re a bit, “Oh, that’s not what we asked for.”HB One strategy that End Deportations uses is platforming voices that would otherwise not be heard. The campaign is being led by those with the lived experiences of detention and deportation. Although I am a women of colour, I’ve got a British passport and a lot of privilege. We want to create a counter-narrative and say, actually, this is what you should be pointing your cameras at – this is what you should be writing about.SMK Recently, I was asked to make a short film for a big news outlet. They said I could talk about whatever I wanted to talk about, and I was like, are you sure?I wrote a script about how the counter-terrorism narrative is racist and dehumanising. They sent it back to me and they’d deleted every paragraph that had anything to do with terrorism. We had a lot of back and forth and in the end they were OK with it. But it was really interesting – clearly they were happy for me to be honest, but only up to a point.LC I feel activism has been very commercialised, and then what is said on national platforms has to be diluted in order to be palatable. There’s a sense that you can’t go too deep into it or offend anyone.HB That reminds me of the Black Lives Matter direct action at City Airport [where nine people chained themselves to a tripod on a runway in protest against the impact of air pollution]. They were ripped apart by the media because journalists just could not understand why climate change is racist. They couldn’t grasp how the vast majority of countries at risk of the effects of climate change are in sub-Saharan Africa. Meanwhile Britain is the largest contributor, per capita, to emissions which drive temperature change. Women BT Journalists need to be ready to have difficult conversations, and to do the work to understand complex subjects. Labiaplasty is legally Type 4 FGM, but nobody would ever say that. It’s really interesting how there’s a line: you can talk about certain people’s genitals, but you can’t talk about others’. The media has a huge influence: my mum didn’t get FGM performed on me because she saw an advert on TV saying that it is wrong. For a lot of people, if they see it on TV, it’s factual; it’s like God saying it.LC Maybe the solution is to have more journalists who have personal experience of issues like racism and gender-based violence, and who aren’t so detached and lacking in empathy that they ask you stupid questions…Everyone laughs.SMK I have to say, though, I’ve had Muslims interviewing me about Islamophobia and I could not disagree more strongly with the reductive way they analyse it. I think we are all faced with a similar challenge – the “good immigrant, bad immigrant” rhetoric. Most of the discourses that are seemingly counter-Islamophobia just say that Islamophobia is bad because “not all Muslims are bad”. For me, the big issue of our time is dehumanisation. It links all of these things. Borders exist because there’s an idea that some people deserve to be on one side and others don’t. Who do you exclude? You exclude people who are framed as “subhuman”, and there are always going to be populations who are deemed subhuman because of the history of colonisation.Everything from Brexit, to Trump, to the Windrush scandal emerges from desperate, violent nationalism. This isn’t just about the fact that someone on the street rips off a woman’s hijab. If you’re going to ask me why that’s sad and why that makes me scared to go outside, I want to be able to say: because we live in a dehumanising, genocidal world! But if I say that, people respond with “You’re crazy!”BT You’re right, there is just a total refusal to see the bigger picture: when it comes to FGM, if you zoom out it’s a much broader issue of patriarchy. The actual act of FGM – removing parts of genitalia or sewing up genitalia – is just one manifestation of men feeling they have the right to physically stop women from living peaceful lives: going to school, going to work, having sex and having pleasure from sex.SMK That’s exactly it. Whenever you lose that zoomed-out perspective, and make something a “cultural practice”, you depoliticise it. I find the whole discourse around so-called “honour crimes” and “honour-based” violence unhelpful. Once you add the word honour you make it a “cultural thing”. Why don’t we call it domestic violence?BT To a lot of people, domestic abuse is something that happens to white women, and honour crimes happen to other types of women. The words have segregated the issue.SMK… which makes one set of men way worse than another set of men, which then makes it easier to detain and deport them.LC People still have an image of racism as a physical attack, but they aren’t having conversations about the way that institutions perpetrate racism and constantly remind people that they don’t belong here. There is a lack of analysis about the way these issues cross paths in peoples’ lives. Twitter Share on WhatsAppcenter_img Pinterest Since you’re here… Twitter Activism A lot of young people understand oppression and injustice. Even if they’re not speaking about it with the same language Reuse this content Share on Facebook Pinterest Share via Email Suhaiymah Manzoor-Khan 23, a poet who writes and speaks about race, gender, Islamophobia and decolonisation.It’s so great to be able to speak with people who are doing what we’re all doing. I don’t know what your experiences are like, but I think so often when you are interviewed by someone who doesn’t do the work, you get presented as this “exceptional” human being.Helen Brewer 28, an organiser with End Deportations, a campaign to end mass deportation charter flights.Yes! It creates this idea that there are very few people like us.SMK I feel that exceptionalism plays into respectability narratives: the idea that I am worth listening to “because I speak good English”. I’m also met with a load of questions that I’m trying to work out: “Are you oppressed though? Who’s oppressing you? But really?” This is blended in with the idea that I should be really “thankful” that I get to critique Islamophobia in England, because of freedom of speech. I’m not saying people are asking that explicitly, but implicitly it’s always there. It’s hard to describe, but I think you all know the feeling.Liv Cornibert 19, a student and co-founder of Legally Black, a campaign to challenge the representation of black people in media. Because of my age, I’m made hyper-visible as an activist. But actually, a lot of young people understand oppression and injustice. Even if they’re not speaking about it with the same language, people understand that stuff is messed up. At Legally Black we’re just lucky enough that our campaign got some static. I’m more excited when we do things behind the scenes that people don’t know about – when we go to meetings, or write articles, or when we teach classes on representation at the BFI. I’m tired of speaking about the campaign without also focusing on the work that needs to come after it.Bethel Tadesse 22, founder of Hidden Scars, which seeks to end period poverty and FGM.Laughs. I know what you mean about being sick of having the same conversations all the time! I’m willing to explain what female genital mutilation (FGM) is over and over again, but conversations always quickly come back to “it’s a terrible thing”. I want to talk to people who are either changing the conversation or expanding it. SMK Rather than engaging with Islamophobia, people will often say: “Well, you’re just critiquing all these things so what’s your solution?” and then you end up with “Abolish everything!” Why should the burden be on me to provide solutions?The whole discourse around terrorism is fundamentally flawed. Some people can comprehend that knife crime, say, is not caused by “evil” individuals, and that it emerges from violent contexts and certain circumstances. But there is an unwillingness to apply the same logic to what is called “terrorism”. Because of this lack of joined-up thinking, it doesn’t work to try to provide a state policy solution. Share on Pinterest Guardian Weekend: gal-dem takeover Young people Black Lives Matter movement Sat 11 Aug 2018 03.00 EDT Bethel Tadesse is smartly dressed, having travelled straight from speaking at her church in Leeds about her work to combat FGM and period poverty. “It was great!” she says warmly. “My church have been really supportive. My dad was there, too. My sister didn’t come though – she’s probably heard me speak enough.”The group are meeting for the first time, but soon phones are swapped so they can follow each other on Instagram, and wheels put in motion for future collaborations. A “viral moment” is often what pushes individual activists into the spotlight, but that doesn’t mean there isn’t a huge amount of collective social justice work happening offline. Over tea and fruit, we spend two hours discussing tokenism, the importance of self-care and whether the solution might just be to “abolish everything”. Here’s what we learned Share via Email • If you would like your comment to be considered for inclusion on Weekend magazine’s letters page in print, please email weekend@theguardian.com, including your name and address (not for publication). Shares174174 Share on LinkedIn Suhaiymah Manzoor-Khan (on left) and Helen Brewer. Photograph: Michelle Marshall/The Guardian Last modified on Tue 21 Aug 2018 13.17 EDT Facebook Activism has been very commercialised, and what is said on national platforms has to be diluted in order to be palatablelast_img read more

Amazon puts delivery robots on streets – with a human in tow

first_imgAmazon’s drone delivery service may be missing in action but the company has not given up on its dream of robots delivering parcels.It is launching Amazon Scout, a service employing six squat six-wheeled delivery robots, across Snohomish County, Washington, just north of its Seattle HQ.“These devices were created by Amazon, are the size of a small cooler and roll along sidewalks at a walking pace,” the head of the Scout project, Sean Scott, wrote in a blogpost. “The devices will autonomously follow their delivery route but will initially be accompanied by an Amazon employee.“We developed Amazon Scout at our research and development lab in Seattle, ensuring the devices can safely and efficiently navigate around pets, pedestrians and anything else in their path.”In 2013 Amazon’s boss, Jeff Bezos, launched Amazon Prime Air and announced an intention to begin offering flying deliveries direct to the home within five years.Prime Air was widely dismissed as a publicity stunt, with commentators noting that it was announced the day before the biggest online shopping day the year, Cyber Monday. Sure enough, by the end of that five-year timeline the company had announced just one successful trial – with two customers in UK who had huge gardens, lived close to an Amazon depot and were happy to order items that weighed less than 2.6kg.In the meantime, a number of startups have pursued the less ambitious target of putting small autonomous vehicles on pavements to deliver small parcels and food orders.These projects have been controversial in their own right, accused of clogging pavements and privatising public space, as well as leading to a loss of income for delivery workers. But they have progressed nonetheless.Starship Technologies, one of the leading companies in the sector, launched its first commercial business in April 2018 and is currently running trials in Milton Keynes in the UK.A Starship spokesperson gave Amazon’s project a cold welcome, saying: “We created this space four years ago and have since seen many other companies join, Amazon being the latest.” @alexhern Amazon Share via Email Washington state This article is more than 5 months old Robots Share on WhatsApp Share on LinkedIn Share on Facebook … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Shares168168 This article is more than 5 months old Amazon puts delivery robots on streets – with a human in tow Support The Guardian Share on Pinterest Amazoncenter_img Last modified on Thu 24 Jan 2019 15.45 EST Thu 24 Jan 2019 09.15 EST Share on Facebook E-commerce Alex Hern Six-wheeled robots launching in US can autonomously follow route and dodge pedestrians news Amazon’s Scout robots are the size of a small cooler and move at walking pace.Photograph: Amazon Share on Messenger Share via Email Topics Since you’re here… Share on Twitter Share on Twitter Reuse this contentlast_img read more

Hillary and Chelsea Clinton to form film and TV production company

first_imgHillary and Chelsea Clinton are to form a film and TV company to produce female-centric content. Bloomberg and the Hollywood Reporter have confirmed that the pair are in talks with studios about “a pipeline of programmes” aimed at influencing culture and society now that Hillary Clinton is out of politics. Film industry Share on LinkedIn Hillary and Chelsea Clinton to form film and TV production company Share on WhatsApp Shares240240 … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Last modified on Fri 31 May 2019 18.50 EDT Share on Facebook Share on Twitter Share via Email Netflix Share on Facebook Television Chelsea Clinton Reuse this content Last August the former Democratic presidential candidate, secretary of state and first lady signed a deal to executive produce The Women’s Hour, a Steven Spielberg-produced series about the suffrage movement.Former president Barack Obama recently founded a film and TV production company called Higher Ground with his wife, Michelle. The outfit is partnering with Netflix and last month released its initial slate of seven projects, also with the stated ambition of altering society.“Touching on issues of race and class, democracy and civil rights, and much more,” said Obama, “we believe each of these productions won’t just entertain, but will educate, connect and inspire us all.”The three films and four TV series include a show about recently deceased people who have made significant grassroots change, and one for pre-school children about vegetables around the world.A play about Hillary Clinton’s failed 2016 run for the presidency is currently on Broadway, with Laurie Metcalf in the leading role. Clinton’s 2017 biography, What Happened met with positive reviews and considerable sales.Chelsea Clinton briefly worked as a special correspondent for TV network NBC, and more recently has authored five children’s books, including the bestselling She Persisted: 13 American Women Who Changed the World. Share on Messengercenter_img @catherineshoard Share on Pinterest Hillary Clinton Fri 31 May 2019 07.14 EDT Read more Hillary Clinton and Steven Spielberg to make TV series on women’s suffrage Catherine Shoard Hillary and Chelsea Clinton to form film and TV production company Share via Email The mother-daughter pair follow the Obamas into content creation, focusing on stories about women Media moves … the Obamas and the Clintons in November 2016.Photograph: Brian Snyder/Reuters Since you’re here… Topics Film industry Support The Guardian Share on Twitterlast_img read more

Theres still hope – behind gentrification drama The Last Black Man in

first_imgGentrification Shares8282 Facebook Director Joe Talbot and star Jimmie Fails discuss their buzzy, award-winning film that looks at a city they love as it falls further from their grasp Charles Bramesco Outside the multiplex: the best smaller films to see in the US this summer “It was important to us that a lot of the cast be from San Francisco,” Talbot says. “People like the Greek chorus, they’ve been in the city forever. It’s about authenticity, sure, but it’s also about showing how fuckin’ talented the city is. People have been doing incredible work for decades, and we wanted to show off some of the ones we grew up with.”That spirit of pride comes through in every aspect of Talbot and Fails’ style, their method packed with touches of specificity to convey maximum adoration. Jimmie and Montgomery get around by doubling up on a single skateboard, a nod to the city’s history as a cradle for black skating culture in America. “Back in the ’90s,” Fails recalls, “San Francisco was a mecca for skateboarders. The hills attract a lot of people — black, Asian, Latino. That’s where the melting-pot thing feels strongest.”At every possible opportunity, they made the choice that would enhance their film’s street cred, and that included the soundtrack. A more somber cover of ‘60s pop standard “San Francisco” from R&B crooner Michael Marshall scores one pivotal scene and gave the trailer a stirring musical component, but it represented something more significant to Talbot and Fails. “It was great to have it adapted by Mike, his soulful voice was perfect,” Fails says. “He made it sound like gospel. I’d never really heard the song until I heard his version. It never hit me that way, and that’s been a common reaction.”Talbot adds: “It was really written for Monterey Pop, for locals nervous about the kids that would descend on Monterey, both reassuring them that the kids would come peacefully – ‘wear flowers in your hair’ – and urging the kids to do just that. Kind of bizarre. Over time, a new warming nostalgia has formed around what’s really a pretty song. But today’s San Francisco isn’t the same city it was in the ’60s, and we wanted the song to reflect that.” Pinterest Share on Messenger Share on Twitter … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. features Pinterest Jimmie Fails and Jonathan Majors in The Last Black Man in San Francisco Photograph: Laila Bahman/A24 Share on LinkedIn 2:07 Share on Twitter Jimmie Fails and Joe Talbot on the set of The Last Black Man in San FranciscoPhotograph: Adam Newport-Berra / A24 Share on Pinterest Perhaps most crucially, Talbot and Fails extended their guiding principles of empathy and respectful engagement past their relationship to the city, and applied them to their relationship to one another. They both recognized the fraught optics of a white man assuming the position of steward to a black man’s life story, but felt that the racial dimension had little bearing on their process. “You don’t want to say you don’t see color,” Fails says. “But it’s like, this is my best friend. We’re not just collaborators, like, he’s telling my story and I’m OK with that. This is my best friend.”“It’s a worthy discussion,” Talbot clarifies. “There really are a lot of stories in San Francisco that I’m not the right person to tell. But because Jimmie and I have worked together for so long and been close for even longer, it just felt natural to do it this way.”They don’t labor under any delusions that the movie they’ve made can be a substitute for activism, but hope that it might be a catalyst for the same. They agree that only through purposeful unity can collective action be made possible, and strive to foster that ideal through their film’s big, open heart. Their fondness for the city only gets stronger as tech moguls continue to carve it up. Talbot and Fails posit love as resistance, cinema as call to action, and themselves as servants to a higher cause.“We feel critical of the city, and take issue with what’s happening there,” Talbot says. “But I don’t think that the battle’s lost. I think there’s still hope for San Francisco.”“It’s about coming together, the real San Franciscans who are still there,” says Fails. “Creating one voice to represent everyone. You can fight back with art, that worked for them in the ’60s. But only because they banded together and had that community feeling. That’s the way to do it.”The Last Black Man in San Francisco is now out in the US and will be released in the UK later this year Sat 8 Jun 2019 02.00 EDT From the earliest planning sessions over aimless constitutionals through the streets they’d make their set to the last day of post-production, Talbot and Fails emphasized a DIY-style ethic of ground-up support. After all, that’s how they got their start; their rambling conversations eventually “congealed” (Talbot’s word, enunciated with a theatrical relish) into an outline of something that could be a story. Over the next couple of years of grassroots development, the proof-of-concept trailer they put together as a calling card drew the attention of creative types sharing in his crusade. Talbot takes issue with this characterization of his narrative, though: “People were inspired by Jimmie.”A short film titled American Paradise got them into Sundance’s good graces in 2017, and a Kickstarter fundraiser brought them the money required to complete their first feature-length effort. Two years later, Sundance welcomed them back as returning heroes, sending Talbot off with US dramatic directing award. San Francisco raised them and took care of them when their careers were still in the fledgling stages, and they used their resources to return the favor.Talbot and Fails attracted the best and brightest of San Francisco’s thriving arts scene and put them to work on both sides of the camera. They packed the cast with actors with an innate feel for what makes the neighborhood unlike any other, scoring their first big name with born-and-raised Bay Area guy Danny Glover. Other behind-the-scenes personnel contributed perspective and expertise; ride-or-die producer Khaliah Neal knew the terrain like the back of her hand, while Berkeley-bred consultant Emma Nicholls brought a facility for performance art that shaped Jimmie and Montgomery’s act of artistic rebellion in the film’s final stretch. Play Video @intothecrevasse The Last Black Man in San Franciscocenter_img Support The Guardian Share on Facebook Twitter Last modified on Sat 8 Jun 2019 05.12 EDT The Last Black Man in San Francisco – video trailer Share on Facebook Read more ‘There’s still hope’ – behind gentrification drama The Last Black Man in San Francisco Joe Talbot and Jimmie Fails at the Last Black Man in San Francisco premiere. Photograph: imageSPACE for/REX/Shutterstock ‘There’s still hope’ – behind gentrification drama The Last Black Man in San Francisco Facebook Since you’re here… Drama films Twitter The Last Black Man in San Francisco San Francisco Share via Email Share via Email The Last Black Man in San Francisco, the debut film from director Joe Talbot and star/partner/friend Jimmie Fails, is about a city in danger of disappearing. Fails, playing a fictionalized version of himself, and right-hand man Montgomery (Jonathan Majors) mount a quixotic effort to reclaim his African-American family’s gorgeous Victorian home that has long since been purchased by white owners and insufficiently loved ever since. But even in the year since Talbot and Fails, Mission-Bernal district residents both, wrapped shooting, their vision of a partially vanished San Francisco has already been overwritten. Topics Share on WhatsApp “It became a common theme, us getting into places right before they were gutted and bulldozed,” Talbot tells the Guardian at the offices of boutique distributor A24, clad in a well-worn black-and-orange Giants cap. “The Candy House in Double Rock, they tore those housing projects down after we finished shooting. Montgomery’s house, which is at the furthest corner of Hunters Point, has those two empty lots on either side in the movie. Now one of them is filled with, what’d you call it, a glorified cardboard box?”“Shelving,” Fails grumbles. “The building looks like shelving.”With straits as dire as they’ve ever been, these two pals conceived their film as an affectionate salvage ethnography for a special corner of America threatened by gentrification. “It’s as much our valentine to San Francisco as it is an attempt to archive everything we love, so our kids can see it someday,” Talbot explains. Without getting into the nitty-gritty of policy, the script — based on Fails’ actual experiences with his former house — provides a guide to pushing back against the forces of so-called ‘urban development.’ Talbot and Fails genuinely believe that through cooperative togetherness, the Bay Area region’s rich heritage can be preserved and continued.“If you talk to your neighbors and participate in the local culture, that has a different effect on the community than if you don’t,” Talbot says. “People think of themselves as gentrifiers and don’t get involved because they’re scared of confrontation, they have some sort of guilt that goes along with that. But many of the great San Franciscans, who fought for the city and made it what it was, were not from San Francisco.”Looking at the land they call home, they both wanted to build something inclusive and tender and just. So, after shrinking the scale of their ambition from the size of a metropolitan area to that of a movie set, they did. 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Monday Tech Tip Braille Note Touch from Humanware

first_imgMike Tindell, Sales Representative from Humanware, shows us the new Braille Note Touch. This Braille note taker is the latest one from Humanware. This notetaker allows you to access the web, e-mail, and files from your network.Check it out here:Share this…TwitterFacebookPinterest1LinkedInEmailPrint RelatedMonday Tech Tip: Prodigy Connect 12February 22, 2016In “Tech Tips”Monday Tech Tip: Trekker Breeze handheld talking GPS systemFebruary 8, 2016In “Tech Tips”Monday Tech Tip: How to Connect a Braille Display to a Bluetooth-enabled iOS deviceAugust 24, 2015In “Tech Tips”last_img read more

ATFAQ041 – Q1 Alerts for visitor gate Q2 Stop camera on slide

first_imgPodcast: Play in new window | DownloadATFAQ041-11-07-16 – Panel – Belva, Josh, Wade Q1 Alerts for visitor gate Q2 Stop camera on slide with iOS10 Q3 Switch Access for Assistance in Home Q4 Teaching Communication through Switch Access Q5 Answering and Hanging up without swiping Q6 How do you search all your video/audio streaming services——-transcript follows ——WADE WINGLER:  Welcome to ATFAQ, Assistive Technology Frequently Asked Questions with your host Brian Norton, Director of Assistive Technology at Easter Seals Crossroads. This is a show in which we address your questions about assistive technology, the hardware, software, tools and gadgets that help people with disabilities lead more independent and fulfilling lives. Have a question you’d like answered on our show?  Send a tweet with the hashtag #ATFAQ, call our listener line at 317-721-7124, or send us an email at tech@eastersealscrossroads.org. The world of assistive technology has questions, and we have answers. And now here’s your host, Brian Norton.BRIAN NORTON:  Hello and welcome to ATFAQ episode number 41. My name is Brian Norton and I’m here in the city today with Josh, Wade, and Belva.BELVA SMITH:  Hey everybody.JOSH ANDERSON:  How’s it going everybody?WADE WINGLER:  Hello, hello, happy Monday. We are recording on a Monday today.BELVA SMITH:  It’s election week.WADE WINGLER:  It is. Tomorrow is National Cappuccino Day, November 8, in case you wondered.BRIAN NORTON:  Not even a regular Monday. This is the Monday after daylight savings time. We gained an hour yet I’m still twice as tight as I was yesterday.WADE WINGLER:  And tomorrow we have to get up early to stand in line to vote because that’s going to take a long time.BRIAN NORTON:  Crazy, crazy, crazy. I wanted to jump in. For new listeners to our show, this is ATFAQ, assistive technology. When the asked questions. Our show works in this manner:  we receive feedback in various assistive technology questions throughout the week from all over the place, and then we set around in a panel and go over those questions and try to answer those as best we can.In the studio today I have Belva. Belva is our vision team lead here at Easter Seals crossroads. And Josh and the studio is our manager of clinical assistive technology. And also Wade Wingler who is with us. He host the popular show AT update which is a news and information show. I’m really excited about the list of questions we have today and we will jump on in.WADE WINGLER:  Probably worth mentioning that we record the show on a different day it releases, so there will probably be people who are good at math and say this show came out on a different day – the election is already over and the drama is over, those kinds of things. We record one Monday and we release the next Monday. That’s inside baseball of the production side of ATFAQ.BRIAN NORTON:  Record the first and third, release the second and fourth Monday.WADE WINGLER:  If all goes well.BRIAN NORTON:  As you listen today, I want you to know that there are several ways to get a hold of us. If you guys have questions or feedback regarding a question that we are trying to handle today and maybe have a really great solution or answer, there are a variety of different ways to get a hold of us. You can give us a call on our listener line at 317-721-7124. Or you can email us at tech@eastersealscrossroads.org. And also send us a tweet. If you are on Twitter you can send us a tweet with hashtag ATFAQ and the monitor that throughout the week as well.I will say, from a personal preference standpoint, I would love if you guys use the phone so that we can get your voicemail and play your voice on the show.WADE WINGLER:  Because you are tired of making up voices?BRIAN NORTON:  We get lots of emails. In fact I got several comments today via email. No one wants to listen to my voice all day. It’s just better to hear other people. Definitely get a hold of us, let us know.BELVA SMITH:  It’s always interesting if you include where you are calling or treating us from. It’s exciting to know where our listeners are at.WADE WINGLER:  Hi, this is Bob, calling from a rest stop in Pennsylvania.BRIAN NORTON:  We do have a couple of questions from a lady from New Mexico today.BELVA SMITH:  Awesome.BRIAN NORTON:  We are super excited about that. As you, I’m sure, are going to run out and tell all of your friends about the show, you can find us in a variety of different places as well. You can find us on iTunes, ATFAQshow.com, on stitcher, or on our website which is www.eastersealstech.com. Variety of ways to find and reach out to us, let us know you’re thinking, send us your questions and feedback as well.Before we jump into questions today, I do want to do a little bit of comment and feedback section of our show. We got a couple of comments this past couple of weeks about some previous questions. I think in our last show, we had a question about accessible podcasts. Someone from our own staff named Anna chimed in and send me an email. I’ll read it to you. She said, I heard from the previous ATFAQ show that you are looking for an accessible podcast app. WeCast has done very good reviews, cost $1.99, and is fully accessible. You can check out the link below – and we will try to include in our show notes. By the way, don’t forget that InclusiveAndroid.com is a good resource for all things android. If you’re interested in android information, you can go there. Just a couple of really good resources for folks.WADE WINGLER:  Thanks, Anna.BELVA SMITH:  Way to go, and up.BRIAN NORTON:  This is a comment I said for me, maybe a comment I had. We were talking a lot about accessible phones that work smart phones. We had a caller who called in and was looking for a phone that would allow him to be able to hear as he dialed , he didn’t want a smartphone. He didn’t want something that had a built-in screen reader or those kinds of things like voice over for Apple or talkback for your android smartphones. He was in for something a little bit more traditional like a flip phone or something like that. I was struck. I was talking to different folks. The phones are making their way back into the mainstream of what folks get instead of getting a smartphone. I was told that –BELVA SMITH:  Really?BRIAN NORTON:  That’s what I heard so I was a little surprised by that. I thought I would chime in with that. Someone had come up to me in reference to that question and said did you know flip phones are making their way back in to what people are wanting instead of getting these smartphones?  I thought that was fascinating.WADE WINGLER:  That’s interesting –BRIAN NORTON:  Have you heard that?WADE WINGLER:  I haven’t. I think about the fact that I have a smartphone. The thing I probably do the least on it does make a phone call. I’m always texting and emailing and doing those kinds of things. It’s a present a little bit. I guess if folks really are into making phone calls all the time and are going to use the data and that kind of thing, it makes sense.BRIAN NORTON:  I wonder, what is the new generation out there?WADE WINGLER:  Millennial’s?BRIAN NORTON:  There is a newer one that start with an “I”, and it’s all about them being into their devices. Nosedown into the devices, not having interpersonal communication with folks. It’s all through texting or apps or other things. I wonder maybe for those folks , as we dig into the technology – I love my smartphone but it takes me away.BELVA SMITH:  I’m just trying to think of the last time I saw someone pull their phone out and it was a flip phone.WADE WINGLER:  I see it sometimes.JOSH ANDERSON:  I see it. There is a member of our staff that still uses a flip phone.BELVA SMITH:  Really?BRIAN NORTON:  I go back to the accessible piece of that. Traditional flip phones, you didn’t have any accessibility issues. You knew where the buttons are, learned the buttons and use your phone however you want.BELVA SMITH:  Or you just didn’t text. You just used it to make a phone call.BRIAN NORTON:  Correct. That was a comment from me. My two cents for that.***BRIAN NORTON:  Our first question is I’m working with a client that has an entry gate to his property, and I’m looking for a solution for an alert. We don’t need an intercom, just an alert, a doorbell type signal. Visitors would get out of their car and press a button to signal that they are here and then the client from with inside his home with an open the gate for them. I know we’ve talked about entry systems for folks before , the new security camera doorbells and things like that , are available. One of the stipulation he mentioned was it was quite a distance , 150 feet or 250 feet to be able to get from the gate to the house. Something that could wirelessly communicate back and forth between the two. I thought I would throw that out and see what folks have on that.WADE WINGLER:  A clarifying question:  as you are looking at this question, we are just looking to get the alert. We are not trying to open the gate also car right?  We are just trying to get the alert?BRIAN NORTON:  Right , because I believe the guy actually has a gate opener that works. You just want to be alerted that somebody is there, whether that is the person getting out of their car or some sort of trigger but the car pulls up in some alert goes off inside the home , just letting them know that they are at the gate and he can open it with a right controller.BELVA SMITH:  But isn’t it saying that the visitor would get out of their car and push?BRIAN NORTON:  Right. That’s what they suggested. For instance, a visitor would get out of their car , push a button on the gate. The Mac but it says we do not need an intercom , just an alert.WADE WINGLER:  So they don’t need to have a conversation with the guy. They just need to let the guy know that somebody is there.BRIAN NORTON:  It’s like a doorbell. Ring the doorbell, a rings in the house so you know someone is there. He can then press the gate entry door to let them in.BELVA SMITH:  So why not just a wireless doorbell?WADE WINGLER:  That may be the answer. The one question I have is they said it’s pretty far away. I don’t know what the range is on some of those. We’ve had lots of job accommodation where we have used those wireless doorbell that are made for RVs where you plug the ring apart inside the RV into an outlet and then the button that activates it is just a battery-operated thing, usually double-sided sticky tape that you can glue anywhere within – I don’t know how far is the thing.JOSH ANDERSON:  Most of them are about 100 feet. I think it’s about 100 feet for normal on those alert systems. You might need something special that will go further.BRIAN NORTON:  I know you can get systems that are more powerful than that. I think you are right, the systems you buy at the big box stores right now are probably 100 feet or something like that. They are wanting to get at least 150 feet out of it, is what they mentioned. There are wireless doorbell systems that go 2500 feet if you just Google it and look for it. I found one at gadget shack.com. Dakota alert, goes about 2500 feet. You have a huge distance. I believe it also looks like you can connect it to other systems and have multiple servers and other kinds of things. Quite a range on that one. There were a few other ones as well. What I was always wondering is, I’ve seen some security systems – in fact I think a coworker of ours had one. When they first came out, someone would come up to the door and the camera would then alert them. I know I use drop cam at home. Whenever someone pulls up to my front door, it sends me a notification on my phone or send me an email or something like that. I’m sure they could use systems like thatWADE WINGLER:  I’m a big fan of drop cam, which are now known as the nest cam. They got bought by Google. I thought about that as well, because they have a new one that I am Joan thing for, I want one of these. It’s a $199 camera that can plug in outside, so it’s weatherproof. As long as you can plug it in, get power to it, you can mount it and it has to be on Wi-Fi. It would have to be close enough to pick up the Wi-Fi signal as well. That might mean it gets mounted outdoors near the gate or might even mean that gets mounted outdoors on the house or the apartment or whatever so long as it can see the gate. The thing I like about it is you can draw sort of a trigger zone on the image of the camera. You get the camera positioned card draw a square around the gate, and anytime the car would pull up to the gate, it would pull up the camera and give you an alert. I know it does alerts. I don’t know if it is text messages or does the app get notifications. I know there are some configurations that you can do there to make those nest cam’s alert. I think I might be a good solution.BRIAN NORTON:  I would be really concerned about safety in a situation like that. If anybody can come up to the gate, it will notify me, and I find that having a conversation – they mention it doesn’t necessarily have to be one that has an intercom to it, but I would at least want to have a conversation or be able to see who it is at the gate before I let someone in.BELVA SMITH:  It almost defeats the gate if you’re going to let anyone drive in.BRIAN NORTON:  I’m sure for home health aides, he is probably expecting someone around that time. It’s probably more secure than I’m getting credit for.WADE WINGLER:  The nice thing about the nest cam is you can use it as an intercom, see can have a conversation with a person back and forth. For a monthly fee, you can subscribe to a recorder so that you can wash the last one day or seven days or 10 days or whatever so you can look back and see who came to the door, who came to the gate.BELVA SMITH:  I know I worked with folks in the past that have had some sort of indication when people pull into their driveway, like it does make a sound. It doesn’t announce anything. I would be sitting there working with them and all of a sudden I would hear a doorbell, and they would say my son is home, and then you just from the sound. But it was something they had.JOSH ANDERSON:  An infrared style system?BELVA SMITH:  And indicated they had in the driveway.BRIAN NORTON:  We used to have one in the door of our AT lab here. Welcome to the assistive technology lab. Though systems are out there as well. Interesting. Hopefully that is good information and can steer this person in the right direction as far as the different types of things they are looking for.I would encourage our listeners, if you guys have run across this situation or have other comments or suggestions, let us know. You can give us a call at 317-721-7124, or you can send us an email at tech@eastersealscrossroads.org. I would love to be able to include that. Again, the whole purpose of the show is to get information out into the people who have those questions. I just want to be able to get them as much information as we can.BELVA SMITH:  I think it would be good to encourage this person to let us know what they end up going with.BRIAN NORTON:  That would be another piece of this whole puzzle. If a solution works for you, give us a call back and let us know how it went.WADE WINGLER:  ATFAQ Update. It’s sort of like “Shark Tank.” I love that show when they show you later how it went. We would love to do that. That’s interesting.BRIAN NORTON:  Don’t they do that – what’s the show, house hunters?  They do follow-ups as well when they are remodeling and stuff like that. That would be fun.WADE WINGLER:  Call us back, let us know if anything helped at all.***BRIAN NORTON:  Our next question is, I am working with a consumer who is used to unlocking his iPad using the slider method. On the new iPad – and I am assuming with the new iOS update – sliding takes him to the camera order notifications. Does anyone know of a way to disable this offhand or set it to the previous method. It can become confusing and upsetting for him when that doesn’t work for him. I had to chime in and tell you a story. My wife updated her iPhone to the new operating system. She was unaware of any of the changes it would bring. She was in a conference call with people in Boston at that time with several other folks at her office. She was having the phone sit there. She actually had a speaking part, there are going to switch the line to her so she could talk and present on something that she was going to be covering in an upcoming conference. It came to her and it was crickets because she couldn’t get it to unlock. She didn’t understand exactly what this person was doing. It wasn’t working. Three other people from her office had to be like, Leah, are you okay?  What’s going on?  It took a while to be able to figure that out. This is a really confusing thing if you’re not used to it and don’t know what it is doing.BELVA SMITH:  I’ve updated to the latest iOS on my phone and all I have to do, pick it up, it wakes up — oh, yeah.BRIAN NORTON:  Now you have to use your fingerprint to unlock it.BELVA SMITH:  I’m using my fingerprints.BRIAN NORTON:  You’re not sliding it anymore.JOSH ANDERSON:  So if you don’t have one with the fingerprint enabled, you have to push the home button, then enter your password.BELVA SMITH:  But you can skip the passcode. You do not have to put the passcode on. When you set it up and it asks you if you want to use it, you can choose not to and it’s going to say are you sure you don’t want to?  You can say yes, I am sure I don’t want to. It should be with the iPad the same thing. You should be able to just press the home button and wake it up, right?BRIAN NORTON:  I believe there’s a new setting in iOS 10. If you go to the accessibility setting, there is a way to rest finger to open. So you hold your finger on that button and it will automatically bypass all that stuff, unlock it, open it.JOSH ANDERSON:  That’s only if you have Touch ID. If it’s older and it doesn’t recognize your fingerprint, you also have to push the home button. Everything I found, there is no way to get that slide back, at least that I have looked into. I haven’t seen any way to get the slight feature back on.BELVA SMITH:  I want to make sure that this person is aware that they can just press the home button to wake it up. The home button –BRIAN NORTON:  Not only to wake it up but to unlock it.BELVA SMITH:  It will unlock it. It should be unlocking it, not just opening the camera. Also, I just set up a brand-new iPad last week – I think I already told you this this morning in the meeting. Out of the box, voiceover is on. You have to disable voiceover if you don’t want it. Which is nice.BRIAN NORTON:  Especially if that is something you use and need. Very interesting.WADE WINGLER:  I’m looking online and found an article here that does discuss how to do this. I think it is a workaround. If you go into your settings and go to general, there is a category called restrictions. Under restrictions there is a bunch of stuff, Safari, camera, face time, and those kinds of options. It says that you can enable restrictions and turn the camera off and it will no longer activate from the lock screen with a swipe. I think it is restricting the camera in general. I haven’t had a chance to try it yet. If you go into your settings, general, restrictions, you can toggle the camera off and on and it will keep you from doing that. I’m going to check as we are conversing here to see if that is exactly what it does.BRIAN NORTON:  One of the things when I updated to iOS 10, that was one of the biggest things I was confused, I couldn’t figure out how to get into my phone. I still struggle compress in my home button four or five times before it gets in there. Maybe I’m just having a brain fight.BELVA SMITH:  Are you not using your thumbprint?BRIAN NORTON:  I am. Maybe I’m so ingrained with the slide and how my finger use to slide across the screen, I don’t know.BELVA SMITH:  I don’t miss it at all. It does irritate that every time I pick the phone up it wakes up. I wish it didn’t do that.JOSH ANDERSON:  I actually kept turning mine off for the first week because I’m used to picking it up and hitting the power button on the side.BRIAN NORTON:  One of the things in addition to this question that made me start to think, this is something that’s confusing and upsetting for folks and can create problems for folks, I think there are some other things including that race to wake feature. That’s something that takes battery power and limits things. What a confusing change, how to turn that stuff off and make those changes. I think something I’ve been trying to get used to, I got a new iPhone so I’ve got the new touchscreen that is pressure sensitive. When I want to select something or delete an app or do something else, you now can press and hold and push hard, harder you push opens up different features. If I am looking at an email, I can hold it harder and it will open up a small pop-up window with the whole email so I can see everything and I can take it away. That’s confusing to me as well.BELVA SMITH:  The one thing I’ve noticed that I’m still figuring out:  you’ve always been able to put your finger on the screen and hold it down and it pops up with the select all, copy, speak, all that. But when I do select all, that goes away. I can’t tell it to speak. I can’t tell it to copy. It’s all selected, but there is no way for me to now speak it or copy it.JOSH ANDERSON:  All you have to do is tap it again. Once you select all, just tap it again and it should bring up the things.BELVA SMITH:  “OMG.”BRIAN NORTON:  Josh, you are amazing.JOSH ANDERSON:  Magic. It was a great show, folks. I’m done for the day.BELVA SMITH:  I’m sitting here trying to touch it differently, in a different spot. Okay. I hope that helps other people and not just me.BRIAN NORTON:  Something that confused me a lot:  we had a news team come out here and cover an iOS 10 update. The accessibility features of it, we had a couple of our local news stations interview us and talk to us about that stuff. One of the great new features of the iPhone and the new iOS operating system is now you get voicemail to text. That’s just helpful for a variety of folks who are deaf or hard of hearing car being able to see the gist of what the message is about. I think that’s helpful in a universal design way for everybody to see and use. One of the things – I couldn’t figure out how to get it on. I kept sliding up and down my message list and saying where’s my text. Again, Josh, just like you did today, you said press it. When you press it, it comes out. I wish I would’ve known that.WADE WINGLER:  Bad news on the camera swipe thing. You can go into restrictions and restrict access to the camera. There are a bunch of things you can restrict in there. You can set it so people can install apps or use the web. It takes it away for the entirety of the iPhone. It takes it away from the lock screen but your camera is gone. Probably not the solution folks are looking for.BRIAN NORTON:  Interesting. It would be good for my daughter.WADE WINGLER:  You can go in and delete her access to do a lot of things on that.BRIAN NORTON:  Interesting. For questions like that, about the iPhone and other kinds of things, I wanted to throw out a couple of resources for folks. Obviously here and other places around the country, there are folks who specialize in assistive technology and doing accommodations and training and other kinds of things. If you are looking for a local resource, contacting your local assistive technology act would be a good option to be with the figure out who provide services in your area. I also want to throw out, Apple has an accessibility and assistive technology dedicated support line. That phone number is 1-877-204-3930. This isn’t your typical support line where they are entering general Apple questions. This is very specifically for folks who are using the accessibility features of their devices and the assistive technology that goes along with it.BELVA SMITH:  I just want to say when I wake my phone up, if I swipe to the left, I’m getting my camera. If I swipe to the right –BRIAN NORTON:  You get notifications.BELVA SMITH:  Is that because I don’t have to swipe to unlock?BRIAN NORTON:  It’s because they took that away. You don’t get swipe to unlock anymore. You have to have your finger recognized by touch ID or press a button till the passcode comes up.BELVA SMITH:  Okay.BRIAN NORTON:  They completely got rid of it, and that’s what’s so confusing to this individual. Why would they do that?  He is asking if we can get it back. You can’t.***BRIAN NORTON:  This next question is from Carol in New Mexico. Her question is, thank you for your great ideas on switch access with YouTube. We answered that question a few months ago about using switches with creating a YouTube video. Her question is, now I have a question about switch access for a speech output speaker that can be used remotely. The situation – I will read this because there is a specific stuff here. The situation is a student can find in bed who is nonverbal but can activate switches with his hands and feet. When he is in the room alone and may need a family member to come into his room, how can he call them using switch access?  The family does have access to an iPad mini. What sort of ideas can you guys come up with?I thought about this a little bit. Since you have access to an iPad mini, the iPad is fully accessible using a switch. You simply do need a Bluetooth switch to be able to connect to the iPad. If you have Wi-Fi in your home, you can connect the iPad mini to the Wi-Fi and can send text messages back and forth for folks and notify folks. If you are looking for a real intercom device or some way to be able to see someplace, you can maybe possibly activate face time with it as well. I don’t think there are a lot of things you need to do. There are some dedicated environmental control units and other things you might be able to use to communicate back and forth. I’m sure there are augmentative communication apps and other kinds of things that you can sit and place by maybe using a dedicated augmentative communication device with some sort of intercom and adaptive switch that’s been designed for you. Maybe if you had an iPad Mini, you could connect together.BELVA SMITH:  I’m going to go with a ring the doorbell?JOSH ANDERSON:  Like we were talking about earlier.BELVA SMITH:  You could connect that, wired or Wi-Fi, directly to the iPad. She says he can use his hands or feet to push.BRIAN NORTON:  That would work.BELVA SMITH:  $200.BRIAN NORTON:  I’ve had a couple of switch situations come up in the past. I had a person who wanted to switch activate a digital recorder, a switch activated electric pair of scissors, and other kinds of things. If you can find an electrician or electrical engineer, they can read those pretty easily and pretty and offensively from what I’ve found.WADE WINGLER:  Even that battery operated RV style one that this person has pretty good articulation in their feet for switches. It could be that extra switch, you hit the button, and it rings the doorbell. A couple of other ideas that come to mind when I think of the nerdy, high-tech side of things, you could install a Bluetooth speaker in the other room and have an audio file played or even a song played so that the person in the bed could just fire up iTunes and play a song that plays in the other room on a Bluetooth speaker. Or you could even do something visual with a Phillips lighting situation where you could fire up your Philips app and turn the light bulb green in the living room or whatever. There are so many different options when you talk about having access to an iPad. The question for me would be how quickly and efficiently could you do that?  Is it something you hit once with your toe, like Belva is suggesting, and it rings the doorbell in the other room, or are you doing something that requires several different steps to fire up an app and push play on it or whatever?  Even in that situation, you could use an app like workflow which is a scripting app for the iPad or iOS to turn it into an icon where you just click an icon and it does three or four commands which is open up iTunes and hit the playlist that is the song that says come give me a hand. There are tons of options depending on how articulate that person’s toe is for switch access and tech tolerance and skill level is like.BRIAN NORTON:  You mentioned workflow. I looked at that app before. Is that in line with if this than that?WADE WINGLER:  It’s basically a macro program for iOS. It lets you create scripts that – it gets used a lot in photographs. Open an app, open the most recent photograph that was saved, crop it by 50 percent, recited by 50 percent, and share it to dropbox. It lets you take a sequence of actions that you would do on iOS and put them under one command so that you can speed things up.BRIAN NORTON:  That’s great.BELVA SMITH:  I would probably need to have a rest stop after that. For me, the doorbell would work.BRIAN NORTON:  We all need rest stops every once in a while.***BRIAN NORTON:  Our next question is also from Carol. This was a two-part question. The question was tacked onto her other one.WADE WINGLER:  Carol is the unofficial guest on our show.BRIAN NORTON:  The question was what are some good reading resources for teaching communication through switch access?  I did quite a bit of research on this. I didn’t seem to find a whole lot of material for switch access for communication, but there is a lot of material about using switch access. The only thing that stood out for me was a blog post from AT classroom, “Switches: What are they and how do I use them?”  It specifically got into some information about how to use that with communication and how you can do that kind of stuff. In my experience, a lot of times with switch access, there are a few types of switch access. There is single switch which is a linear scanning, one item at a time, moving through information. When you get to the piece of information you want, you press the button. There is two switch scanning which one controls movement, one control selection. You can even do four or five switch scanning if you need to. A lot of that might be dependent upon the person’s abilities to be able to access switches and use them. I find switch access in a lot of trial. I spent a lot of time – there are thousands of types of switches out there. Any type of movement, you can use with that. When it comes to communication, you need to have pretty good awareness about where things are happening with your communication device, that eye hand coordination to hit the selection you want. Personally, in this type of situation – again, I’m not sure what your profession is or what you do. I will be talking to your local AT act project about resources in your area. Specifically looking into local speech language pathologist or augmented communication specialist that have expertise in this area, because they are going to help drive you to the right types of devices, the right types of switches, often times involving an occupational therapist and finding a good switch selection placement for the person. With switches, you want to be able to have that person performed a consistent movement or a movement consistently over a period of time. You want to make sure they have the right range of motion, can do something consistently over a long period of time, because that will be their main method of access. There is lots of information to dive into. Perhaps someone, a professional in the area, might be helpful.WADE WINGLER:  These switch access questions depend so much on the context. What is the age of the person we are talking about?  What kind of communication are we talking about?  Is it interpersonal, email?  And then what is their learning?  What is their level of intellectual capacity?  Are they looking for yes/no responses to questions, or is this someone like Doctor Stephen Hawking who is going to be writing scientific feces?  There are so many variables we need to consider. Brian, one of the things you talked about I think people miss when it comes to switch access is their ability to consistently and constantly access that switch. One of the things I’ve learned through the years is fatigue is something that we often forget, because a lot of times people will target and hit a switch very accurately and reliably for a while, but depending upon their disability, a lot of other factors, they make it tired after a while. What was a good switch access but at 9 o’clock in the morning is totally not doable after lunch when someone is tired or worn out. There are so many variables which I think also speaks to the need for assistive technology evaluations. I always squeeze that in because they are important, but there is a lot of stuff that goes into that situation.JOSH ANDERSON:  Along with that evaluation is training. Not just how to use the switch, but if you’re using it for communication – Brian, you mentioned having the speech language pathologist involved as well, learning language skills, other things, that really need to be taught to be effective with the device.BRIAN NORTON:  To tie into both of your comments, you mentioned the fatigue factor. When you go out and do an evaluation, and evaluation is typically a few hours. Fatigue may not set in within the first couple of hours. It may be the six or seven hour of the day when they need to be able to communicate something for health and safety reasons or what not, and they are unable to do it at that point. There are lots of assistive technology loan libraries and things like that where you can get access to different types of devices, assistive technology devices, including switches so you can try something out for prolonged periods of time to make sure they work.Josh, you mentioned the training piece. Switch access is one of the things where it is just methodical, slow, the slowest method of input that is out there. I would consider it one of the more reliable methods of input because there are so many things that need to happen before you actually select something on the screen. Oftentimes it is very reliable, but it is really slow. That training time automatically increases. You’re going to take time; simple tasks can take much longer. You have to prepare for that and be ready for that stuff. Hopefully we answered the question. I don’t know if we did. Carol, if there are more specifics about that specific switch situation you are looking for, if you can pass those along we would love to listen to those and reconsider some of our answers and find some of those for you. Quick question.I’ll include the link to that blog post that I mentioned earlier about switches and communication. I think that would be possibly helpful to read down through and find some information.***BRIAN NORTON:  Don’t forget. If you guys have feedback or information you want to share color other questions you’ve been thinking about as we’ve been going to the show today, give us a call at 317-721-7124. Or send us a tweet with the hashtag ATFAQ. We would love to hear from you.Our next question is in line with the other iOS question we had today. It reads:  I have recently switched to iOS and really like it. One thing I struggle with is answering and hanging up the phone due to dexterity issues. With my Samsung, you could answer the phone by pressing the home button and hang up the phone with the power key. Is there something similar on the iPhone?BELVA SMITH:  No, not that I’m aware of. I know you can use the power button to hang the call up. We have set around and try to figure out how to answer the call and have it come up with a good solution; however, one of the things I was thinking about is what if you had a Bluetooth –BRIAN NORTON:  Headset. That would answer and hang up.BELVA SMITH:  You could probably do one of the standard phone headset or even one of the over the ear with the new button. You would probably be able to answer and hang up that way, would be easier than maybe trying to get to the little button on the side.My next piece of advice is, since we don’t have an easy way to answer the call, is to use the assistive technology tech support number that Brian provided earlier. I’m sure you will put that in the show notes.BRIAN NORTON:  We will add that in.BELVA SMITH:  I’m not going to say to this person, if you do come up with a good solution, let us know so we can share with everybody.BRIAN NORTON:  That’s great.JOSH ANDERSON:  Something else you can use the side power button for is if your phone is ringing, press it wants to silence it, press it twice to ignore the call.BRIAN NORTON:  To the wired headsets – I know on the iPhone seven they don’t have a headset jack. On the old iPhones, don’t they have an access button?WADE WINGLER:  There is a push button – the volume up, volume down has a switch button —BELVA SMITH:  That’s what I was talking about.BRIAN NORTON:  You can do that with a Bluetooth headset you’re talking about. That may be the best option at this point unless Apple has another suggestion for that.WADE WINGLER:  Depending on this person’s dexterity issue, you can do it with an Apple Watch, see you can answer the phone on the watch. There are also Bluetooth speaker phones that work pretty well. A lot of the Bluetooth speakers you use just for listening to music also have a speakerphone option on them and a bigger bun on that. Depending on the use case, if you’re out and about walking around you don’t want to carry a Bluetooth speaker with a big button on it. I’ve got one at home that has a pretty big button on it like the snooze button on an alarm clock. You walk over to that and answer it and you’re using the Bluetooth speaker as a speakerphone as well.BELVA SMITH:  How do you answer it with the Apple Watch?WADE WINGLER:  It comes up on the watch and is ringing, and there is a decline or answer button. When you do that, it enters it on the watch so you are talking right there on the watch as opposed to the phone. You can pass it back to the phone but you’re answering it on the watch.BELVA SMITH:  But it is not a physical button you are using?WADE WINGLER:  It’s still a touchscreen, but it’s a tap not a swipe. It’s a smaller button and that might be tricky depending on the person’s ability.BELVA SMITH:  If you turn off autolock, you get answer/decline which is a tap, not a swipe. That might be easier.WADE WINGLER:  There should be an option for that. I think probably Bluetooth interface is where you’re going to find most of your options.BELVA SMITH:  From what I understand with the accessible Apple tech support, not only is a great because they are trained to help people with the accessible questions, but they also note the questions that come in. When they don’t have a suitable answer, that becomes a topic of let’s figure out how to do this. That’s another great reason why this person should go ahead and give them a call, because it may be hasn’t been something that has been brought to their attention, or maybe it has been something that is been brought to their attention and they are in the midst of working on it.BRIAN NORTON:  Definitely use the phone number. It is a great resource. It puts you directly in touch with folks.WADE WINGLER:  The last thing I’ll go to is I would be looking at Bluetooth headsets because they are some to have big buttons in different options. It is pretty easy to go to your local electronics store and try a bunch of them out. That might be the best solution for now for a workaround.***BRIAN NORTON:  I have another question, came in through email. I’m looking for an accessible app for the iPhone that will track bills in Congress by specific bill numbers and get a listing of members of Congress. I had an app that was called Congress on my iPhone that in late August stopped updating the daily activities of what is happening. I should also add that I’m a regular listener of accessibility minutes, assistant to budget update, and ATFAQ.BELVA SMITH:  Thank you.BRIAN NORTON:  Thank you very much. I did a little bit of digging on this. The Congress after you had to stop updating in August. That seemed to be one of the more popular ones cost so I’m wondering if they will continue to update it and maybe at a later date. I didn’t find one that specifically listed the bills themselves and the members of Congress and things like that, but there were certainly some apps that you might want to check into an might want to find out more information on. The first was the Congressional record. The Hill is another one. Roll Call News was another one as well. Those seem to be three other popular apps that update folks what’s happening in Washington with different types of bills and other stuff that’s getting put through Congress and the House.WADE WINGLER:  One of the things I know a little bit about is there are a lot of paid services that do lot of this customer if you are a lobbyist you are probably paying a monthly subscription to get access to this curated information. You mentioned our other shows. If you listen to assistive algae update, you know probably once a month, Audrey Bush who is the director of policy and advocacy at ATAP, the Association of assistive technology act programs. She does the legislative update. I bet Audrey would have some suggestions for apps as well. Her contact information is posted publicly, so if you go to ATAPorg.org and click on the “About” button and down to staff, or just do ATAPorg.org/staff, will find Audrey listed there. You might shoot her an email and ask her what she uses. Her job is to keep tabs specifically on disability and assistive technology issues. She’s probably the person I know who is among the most up-to-date in terms of what’s happening in DC and she might be able to make some suggestions for you. I happen to know she’s an iPhone user.BRIAN NORTON:  Excellent. Hopefully those will get you closer to that information. Who knows, maybe the Congress app, the folks who developed that will update it and continue pushing information out to you here soon. Maybe touching bases with Audrey to figure out what apps are out there and looking into those other ones I mentioned might be a good start to be a stopgap for the information you’re looking for at this point.***BRIAN NORTON:  Another question from the Donna. Hi Brian, I think I may have talked with you in the last few months. I wonder if you have ever heard of these glasses, and if so what you think of them. The glasses were the eSight glasses. I know we’ve talked about the eSight glasses before.BELVA SMITH:  We had the guy here to demo them for us.BRIAN NORTON:  He actually brought them in and worked with them a little bit. She was referencing a story about an Anchorage, Alaska, sixth-grader who they said sees clearly for the first time thanks to new tech. She’s interested in hearing our opinion of those glasses and wanted to know what we knew about them. She didn’t seem to have any information.BELVA SMITH:  Obviously I am sighted so I can’t speak as to how good or how bad they might really be for someone who is visually impaired. I was a little disappointed to hear that they are not really recommended for individuals with RP, retinitis pigmentosa. My boyfriend has that. I call it RP. I was very disappointed to hear that they are not recommend it for those individuals. Because to me, that takes someone who can’t see and makes them see. I don’t know exactly what kind of visual impairment they would be appropriate for. I still have to say that I feel like right now they are a dream car because they are just so expensive. The price point is right at $15,000. Granted, if they could make you see, the price shouldn’t be that big of a deal. I just feel like for technology that we want to make available for individuals that could benefit from it, it needs to be more affordable. I think you contacted them, they would probably more than happy to come out and demonstrate the glasses to a small group for you. I can’t member where the gentleman was from that came here to show them to us, but I know he did make several stops here in Indianapolis that day. I will have to say, out of the 15-20 people I know, some visually impaired, some normal sighted, absolutely no one was totally impressed with them.WADE WINGLER:  They are headquartered in Canada, so I don’t know how local they will be. For folks who aren’t familiar, these are magnifiers. It’s a headmounted, glasses-based system that’s using video to magnify and enhance an image. It’s a lot like the first one that did this, Jordy, that magnified your live video. It’s that same kind of technology. There are a number of products on the market that do that kind of thing.BRIAN NORTON:  There is a product called NuEyes which does similar stuff. The difference between the old technology and new technology as they are using high-definition screens. It’s more crisp, clear, they are higher contrast levels. You’re getting the better ability to see things and understand what you’re looking at versus the old technology. Again, Belva, you mentioned it:  the cost is probative for many folks. I want to say it’s $15,000.BELVA SMITH:  The autofocus, from what I experienced, I try to put them on and look at one of our conference room windows to focus on something as far away as I possibly could. The autofocus on them was not very good at all. I think that would probably be more of a problem than anything for anybody trying to use them, just keeping your head still and waiting to get focused.WADE WINGLER:  I think it is important for us to say we are not endorsing or commending or reviewing a product. It is so important for an individual to have the opportunity to try technology and make sure that it’s the right thing for them. Belva, you had some negative expenses but I also know that there are people who have very positive experiences. I think the answers you have to try it. That’s what you’re getting at. Can you get them to come out, find it in your local library?  How can you try this on your own and make a decision about whether or not it might be worth the investment for you.BELVA SMITH:  One of the first stories I read about these glasses was about a mother who was getting to see her baby’s face. That’s wonderful and great. If it works for you, like I said, the price tag isn’t that big of a deal if you can figure out how you’re going to get it funded.***WADE WINGLER:  And now it’s time for the wildcard question.BRIAN NORTON:  So our next question is the wildcard question. Wade?WADE WINGLER:  Wildcard is the question that the group in the studio doesn’t get in advance. We pitched it to them and see what can happen. This weekend, we were hanging out at home and decided that we wanted to watch a movie. For people who care, it was Joseph and the Amazing Technicolor Dreamcoat, the one with Donny Osmand in it, because really that’s the best version. My wife hadn’t seen it before. I said it’s great, you have to see. She said okay, surely it on Netflix or Hulu or Amazon or one of those. Similarly this weekend, I said have you heard this great song, and she’s like I haven’t, send it over to me. I use Apple music and she was a Spotify cost when you the name of the song, and I knew that the video probably is streaming somewhere. My question for you guys is it seems everything streams these days, videos and audio and music and books and all the stuff. How do you find it?  What I ended up doing was logging into Netflix, searching for Joseph and the amazing Technicolor Dreamcoat. You don’t want to type that in 1 million times. Then I logged into Hulu and Amazon and was trying to find it. Have you guys found any services or systems that help you find some content across all those different platforms?  I hear the stuff is coming but I haven’t found one that help me find the movie. I think it’s important for folks use assistive technology. You can spend all your time looking for the content instead of enjoying it. I would if you guys found anything that makes that easier or are you struggling with that.BELVA SMITH:  That would be a great app for someone to invent. What I would do, and I looked at Josh. I would start with Google. I would Google it and find out where I can find it. More than likely I would find out if it is on Netflix. By the time I search to, three places and didn’t find it, I would get up.JOSH ANDERSON:  Whenever I’m looking on any of those, it does start auto filling. Usually you just have to get the beginning out. It’ll come up with everything. As you narrow it down, eventually when you get no search results, you know you’re looking in the wrong place. You probably don’t have to get the entire thing out.BELVA SMITH:  If you’re using Apple TV, you can also speak it. You can ask Apple TV to find it.JOSH ANDERSON:  Fire stick and Amazon fire TV does that. They have a voice controlled remote.WADE WINGLER:  But are they searching across all of your accounts?  Are they smart enough to know you have Netflix account and search there and you also have a Hulu account?BRIAN NORTON:  Apple TV will look in iTunes and Amazon will look and Amazon.BELVA SMITH:  They are all going to look in the one place.WADE WINGLER:  I understand that in December – we are in Apple TV family so we have the new Apple TV in our living room. There is a new app coming out called TV that is supposed to do that. It was ironic because at the recent keynote where they said this new app will be like your TV Guide and look across all of these platforms for you, the very next day they announced it, Netflix came out and said but we are not going to be on there. Now I would have to search the Apple TV app and log into Netflix. I have found some things on Google but I did that last night. With that particular movie, when I googled it, I googled it by itself and found people wanting to sell it to me on a DVD. Then I put in the name of the movie and the word streaming and that that might come up. You know what I got?  All of these pirated sites where somebody has taken the video and screen captures it or whatever.JOSH ANDERSON:  Videotaped their television from 1986?WADE WINGLER:  BobsIllegalTV.com or whatever, trying to find a movie. I couldn’t find a legitimate place to find that movie. That may be a bad example. That movie may not be streaming and I just don’t know it.BELVA SMITH:  What about the Samsung Smart TV?  Can you ask them and will they search?BRIAN NORTON:  They still tie into apps. They are using apps like Hulu and other types of things. You just download the app to the TV instead of to a streaming device like Apple TV or Fire Stick. That’s a really great question.WADE WINGLER:  I know the guys at Comcast who do their accessibility stuff, so maybe I should give Tom a call and see if he has solutions for that. That might be something. I’m not sure Comcast is going to certain ethics and Hulu for you.BELVA SMITH:  I don’t think you’re going to find that they want to play well together.JOSH ANDERSON:  They’ll search all the channels you get cut but they are not going to tell you – although Comcast is supposed to be doing something with Netflix where they offer it through their system?BELVA SMITH:  It’s tossing back and forth right now. They are in the works for something.JOSH ANDERSON:  I cut that cord a while ago so I’m not sure.WADE WINGLER:  As I was doing that, I was thinking I’m sitting here fully sighted, full use of my thumbs, on my phone, on my Apple TV, trying to find that stuff. I thought for assistive technology users who take longer for that, that could be a real downer. I just know you guys would have a great example. Belva, I figured you would say what you don’t know is – and then tell me something that I didn’t know.BELVA SMITH:  I can’t even tell you the last time I watched a movie.JOSH ANDERSON:  Unless it was a kids movie.BRIAN NORTON:  That’s a million-dollar idea.JOSH ANDERSON:  We could open up a store where you could get videos –WADE WINGLER:  We did that back in the 90s. I don’t think it’s a technical issue as much as it is a business issue because those are all competing services. We have Sling; we have Amazon; we have Hulu; we have Netflix. Why would anyone of those be motivated to help you –BELVA SMITH:  Watch it someplace else?WADE WINGLER:  Exactly. It may be more of a business thing than a technical thing. I don’t know.BELVA SMITH:  Again, they could use it to better themselves that they found if you’re searching for something and you find it on Netflix but it is not available on Hulu, they could say we better get over here.BRIAN NORTON:  You know it’s going to happen?  It’s going to be one of these Travelocity or Expedia sites that says I’ll go out and search everybody. You could maybe create a website that searches all of the other places.BELVA SMITH:  Remember how you used to call someone and their phone would be busy, and it would say this number is busy. How about we call you when it is not busy?  Just do your search and it says we will give you a text when we find it.WADE WINGLER:  If anyone in the audience has cracked this nut, call us and let us know because I would love to know how to find a movie and not spend so much time frustrated.BRIAN NORTON:  Perfect. Great show today. I wanted to make sure that folks know how to find our show. If you want to find out about our show, you can search assistance technology questions on iTunes. You can find us on stitcher or ATFAQshow.com. If you have any questions or want to send us feedback, you can call our listener line at 317-721-7124. You can also send us a tweet with the hashtag ATFAQ for an email at tech@eastersealscrossroads.org. We definitely want your questions, we definitely want your feedback, we rely on those things is without them you wouldn’t have a show. Be a part of it. We would love to hear from you. I want to thank the folks in the studio today. Thanks cabala.BELVA SMITH:  Thanks guys.BRIAN NORTON:  Thanks, Josh.JOSH ANDERSON:  Thanks for listening.BRIAN NORTON:  Thanks, Wade.WADE WINGLER:  Thanks, everybody.BRIAN NORTON:  We will see everybody in a couple of weeks.WADE WINGLER: Information provided on Assistive Technology Frequently Asked Questions does not constitute a product endorsement.  Our comments are not intended as recommendations, nor is our show evaluative in nature.  Assistive Technology FAQ is hosted by Brian Norton; gets editorial support from Mark Stewart and Belva Smith; is produced by me, Wade Wingler; and receives support from Easter Seals Crossroads and the INDATA project.  ATFAQ is a proud member of the Accessibility Channel.  Find more of our shows at www.accessibilitychannel.com.***Transcript provided by TJ Cortopassi.  For requests and inquiries, contact tjcortopassi@gmail.com*** Share this…TwitterFacebookPinterest1LinkedInEmailPrint RelatedATFAQ055 – Q1 How subscribe via RSS Q2 Phone plans for emergency communication Q3 Reading building directories with an app Q4 Dragon “move to body” email question Q5 What AT to use in a presentation for educators Q6 What tech do you take on vacationJune 12, 2017In “Assistive Technology FAQ (ATFAQ) Podcast”ATFAQ103 – Q1- inside navigation for visually impaired , Q2 – amplified phones, Q3 – zero-force keyboards, Q4 – converting math worksheets for screenreader access, Q5 – assistance getting into house, Q6 – Switching from Jaws to NVDA, Q7 – Wildcard question: balancing medical and developmental concerns when using assistive techJuly 8, 2019In “Assistive Technology FAQ (ATFAQ) Podcast”ATFAQ037 – Q1. Live Captioning Options Q2. Vocalize free cell pone equipment? Q3.Voicmail Transcriptions? Q4. Graphing calculator solutions for folks with dexterity and fine motor control issues? Q5. Hooking up iPad to a large 32” touch screen? Q6. Wildcard Question: How reliant are you on Internet connectivity?September 12, 2016In “Assistive Technology FAQ (ATFAQ) Podcast”last_img read more

How to Use Data To Achieve A Successful Life Sciences Product Launch

first_imgThe volume of data available to businesses has never been larger; companies in all industries must use this data to support their product launches or risk falling behind. Nowhere is this more important than in the Life Sciences industry, where increased competition is putting businesses of all sizes under increasing pressure.Pharmaceutical companies are developing and launching more products than ever before. In the past, a company might have had one big launch every few years; today, many companies are managing multiple launches each year.Additionally, most launches involve highly specialized products aimed at a smaller portion of the market. Unsurprisingly, these launches will have a relatively low expected revenue when compared to past projects.The highly targeted marketing campaign these launches require is impossible without the right data. Life Sciences businesses must know, who their target market is? How that market finds and chooses their products? and How can they be reached?The specifics of this will vary wildly. A launch for an over-the-counter product will differ from one for specialist prescription medicine, and neither will have the same audience as a launch of a piece of equipment for hospitals. However, all the campaigns will require data to be effective.Read More: GDPR Compliance: Decoding The Mood A Year LaterUsing Data to Discover And Market To A Specific AudienceWhen a product is specialized in nature, it is very important that the marketing spend is directed at the right audience. In this scenario, a broad campaign would be inefficient – but so too would a narrower campaign, aimed at the wrong people.For example, pharmaceutical companies have targeted doctors to encourage them to use their products and their patients to ask for them. Recent data suggest this approach is becoming less effective. Research reveals that 84% of physicians either always or usually follow formulary guidelines in preference to choosing their personal first-choice drug.In this scenario, a company could target the right doctors and patients but, still experience a failed launch, because these aren’t the decision-makers. Instead, the campaign can aim at the individuals and companies who set the guidelines that these physicians follow.Data and research will be needed to identify the right targets, research their decision-making process, find the events they attend and discover the channels through which they can be reached. With this information in hand, Life Sciences business can then create an effective marketing campaign.Read More: Navigating GDPR: Preparing for What’s to ComeUsing Data To Connect Offline And Online Marketing CampaignsAn effective marketing campaign will cover multiple channels. The use of events to meet and market to prospects is still common, but this should be one part of a campaign. The data from those conversations and meetings should be used to create targeted online campaigns that address the issues that interest them.For example, after a conference, potential customers can be sent a series of articles or videos expanding upon the conference topic, providing more value, establishing further credibility, and keeping the launch product top of mind.Using Data To Continually Improve Ongoing Marketing CampaignsThe large volume of data one can collect during a campaign means marketing is as much a science as an art. Life Science marketers can employ statistical methods and data-backed analysis in a not too dissimilar way to their colleagues in the lab.Marketing campaigns can track email open rates, clickthrough rates, and other criteria to assess how their target market is reacting to their campaign. By tracking this data, Life Science marketers can continually improve their efforts, and consequently, the marketing for the product launch should improve over time.Read More: Key Social Media Monetization Tactics for Mobile-First Gaming BrandsPutting It All TogetherWith the right data, Life Sciences businesses can create better product launches, deliver greater value to their target market and set themselves apart from the competition. However, this is impossible without the right tools and partners.Source Explorer, the Life Science supplier search engine, is an ideal source for finding these specialists. Click here to find out more.Read More: How Can AI Boost Your Email Personalization Performance? How to Use Data To Achieve A Successful Life Sciences Product Launch? Kellan BarfieldJune 13, 2019, 3:51 pmJune 11, 2019 Life ScienceOngoing Marketingonline marketingsourceexplorer Previous ArticleZilliant Announces New Partnership with SAP and Major Expansion in Europe, the Middle East and AfricaNext ArticleMediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TVlast_img read more

Amperity and Snowflake Partner to Help Joint Customers Power Customer 360 Initiatives

first_imgAmperity and Snowflake Partner to Help Joint Customers Power Customer 360 Initiatives PRNewswireJune 28, 2019, 4:41 pmJune 28, 2019 AIAmperityChris Jonescustomer data managementdata warehouseNewsSnowflake Previous ArticleCreator by Zmags Brings Greater Agility to Ecommerce CreativityNext ArticleCoSchedule Launches Marketing Suite to Transform the Way Marketers Work Seamless integration allows joint customers to fully leverage the power of their customer data to drive highly personalized programs and campaignsAmperity, the first AI-powered Customer Data Management platform, and Snowflake, the data warehouse built for the cloud, announced a strategic partnership and technology integration to help joint customers accelerate their Customer 360 initiatives. Both companies are focused on reinventing legacy systems with modern cloud infrastructure and machine intelligence solutions to make data management faster, simpler, and more effective.Amperity tackles data silos and impossible-to-unify customer records using AI, helping customers graduate from slow, manual, and error-prone legacy approaches to data unification. Snowflake brings unparalleled data warehouse performance, concurrency, and simplicity. Both run end-to-end on either AWS or Azure, giving customers the freedom to use their cloud provider of choice.Amperity and Snowflake share a long list of joint customers including Brooks Running. The strategic partnership between the two companies provides seamless integrated access to Snowflake’s cloud-built data warehouse, enabling joint customers to fully leverage the power of their customer data to drive highly personalized programs and campaigns. Together, they provide joint customers with the most flexible, complete, and scalable foundation for Customer 360 initiatives.Marketing Technology News: 4C Launches New Cross-Channel Video Solution to Help Marketers Reach Cord-Cutters and Cord-Nevers Across Streaming Environments“Next-generation customer data management is critical for companies to gain accurate insights about their customers,” Snowflake Vice President of Data Sharing Business Development, Justin Langseth said. “Amperity and Snowflake are quite similar in that we were both purpose-built for the cloud. Amperity’s approach to leveraging machine learning and AI drives customer data unification and usability for the enterprise and integrates well with Snowflake as we deliver on our commitment to performance, simplicity, and affordability.”Benefits and features of the Snowflake-Amperity integration include:Full support for ingress from Snowflake into Amperity, leveraging Snowflake secure data sharingFull support for egress from Amperity into Snowflake, leveraging Snowflake secure data sharingMaximum security and control when moving data between systemsAn even easier way to ingest data and deliver profiles across platformsFlexibility to leverage cloud provider of choice for end-to-end data management using Amperity and Snowflake’s full support to run on either AWS or Microsoft AzureMarketing Technology News: PubNub Selected as Winner for Best Overall Bot Solution in the 2019 AI Breakthrough Awards“From the outset, we knew we had the opportunity to completely upend the status quo in customer data management,” said Chris Jones, Chief Product Officer at Amperity. “We were at an inflection point in the market where by taking advantage of the latest in machine learning and affordable cloud computing, and by partnering with cloud-native technologies like Snowflake, we could fundamentally reinvent the process of managing and unifying customer data — and we did. Using this modern approach today, we’re helping companies achieve a truly comprehensive 360 view of the customer. And we can deliver it in a few weeks instead of months or years, and it’s highly flexible and easy-to-evolve.”Marketing Technology News: Absolutdata Named Best Overall AI-Based Analytics Company in 2019 AI Breakthrough Awards Programlast_img read more

TechBytes with Lance Neuhauser CEO 4C Insights

first_imgAbout LanceAbout 4C InsightsAbout Lance Tell us about your recent announcement about acquiring stakes in iQ Media?We’ve made an investment and formed a new company called Kinetiq that combines iQ Media with 4C’s Teletrax. Kinetiq will operate independently and represents the world’s largest unified TV intelligence network. At 4C, we’re focused on building the leading self-service software for brands to execute video-centric marketing and optimize business outcomes. We have an unprecedented foundation of data science, engineering, and technology development that allows us to deliver value to our clients invest in our futures together. Our roots trace back more than 30 years with my co-founder Dr. Alok Choudhary and his ground-breaking research in computational science. He was working with big data before we knew to call it that! Alok will be the Chairman of the Board for Kinetiq so he’ll be able to help steward the new company and ensure it delivers on its promise.What is Kinetiq and how could 4C customers benefit from this platform?Kinetiq offers paid and earned media measurement, monitoring and signaling across local, national and global markets. The combination of Teletrax and iQ Media provides value to video content providers, sports federations, broadcasters, brands, agencies and software partners. Kinetiq clients gain the ability to evaluate and measure TV and video with the same speed, accuracy and agility as digital media. As for 4C, data and insights from Kinetiq are automatically integrated into our Scope platform so marketers can analyze performance for their brands, benchmark against competitors, and immediate update campaigns to improve results.How do you keep up with the highly-disruptive Adtech industry?4C prides itself on having a highly agile team. One of our core values at 4C is adaptability, meaning we don’t just accept change, we don’t just embrace it, we create it. Consumer behavior is changing rapidly, with the ability to capture attention becoming increasingly difficult with the sheer amount of content to choose between. 4C is disrupting the industry by empowering brands to take control of their data and deploy it across channels with the power of sight, sound, and motion. We can truly understand each brand’s audience, content, channel, and brand preferences in order to reach consumers where they are most likely to respond. .As the realities of media, advertising, and technology continue to evolve, we’re constantly looking for ways to give our clients an edge.What are the biggest factors impacting the current state of TV Advertising? How much has TV analytics evolved in the last two years?TV advertising has long been the biggest opportunity for brands to reach large audiences, but it’s been limited to the advertisers with the biggest budgets. The democratization of TV advertising through advanced TV solutions is allowing brands with smaller budgets to get into the TV game and is therefore changing the balance so that brands with the best grasp of data-driven advertising now have the upper hand. Industry players are adapting to these changes at different paces, which means that an industry-wide standard of planning and measurement for advanced TV is yet to be set in stone. For those brands, networks, and technology providers who are leading the change, cross-channel analytics mirroring those in digital have begun to bolster traditional TV analytics. At the end of the day, though, it all comes down to proving an impact on business outcomes and our approach at 4C is to help brands BYOD (bring-your-own-data) to the table to measure effectiveness.How is TV Advertising intelligence different from other cross-channel adtech platforms?Kinetiq’s TV intelligence goes well beyond advertising. It includes earned media, branded content, program sponsorships, logo integration, etc. This enables a full 360 view of the return on marketing investment. With this information ingested into the Scope by 4C platform we can make the intelligence immediately actionable through bespoke audience targeting and real-time campaign optimization.Thank you for answering all our questions! TechBytes with Lance Neuhauser, CEO, 4C Insights Sudipto GhoshMay 6, 2019, 5:24 pmMay 6, 2019 4c insightsLance NeuhauserMarketing TechnologyTechBytesTechBytes Interview Series Previous ArticleMarTech Interview with Ravi Chalaka, CMO, JifflenowNext ArticleJunxure Announces Deep Integrations with Orion, Constant Contact and MyRepChat 4C is global marketing technology company that delivers a unified platform for audience intelligence and media activation. Leading brands, global agencies, and media owners trust the Scope by 4C platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines. About 4C Insights Lance Neuhauser is CEO of 4C, a global leader in data science and marketing technology that delivers self-service software for brands to execute video-centric advertising and optimize business outcomes.Leading marketers, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable consumers and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables unified audiences, activation, and analytics on linear television, social media, over-the-top content, and digital commerce.Lance is a big believer in the application of data-driven strategy. Early in his career, he recognized that traditional advertising is broken as it focuses on demographics, not real people. Lance formed 4C to address this gap and help marketers achieve their goals through mining TV and social data for insights and connecting it across channels and screens.Prior to 4C, Lance founded The Echo System, served as EVP, U.S. Director of Digital at PHD Media, and was Co-Founder & Managing Director of Resolution Media, which sold to Omnicom.last_img read more

TechBytes with Sarah Assous SVP Marketing at Zoovu

first_imgzoovu is the ultimate AI-Conversational Marketing platform. We help brands and retailers grow sales and increase conversion across chatbots, website, and in-store. Our AI-driven digital assistants interact with billions of consumers every day to help find the perfect product.More than 200 brands use zoovu digital assistants today, including Amazon, Coty, Whirlpool, and Canon. Headquartered in New York and London, zoovu operates worldwide in 1000+ categories and all languages. Tell us a little about Zoovu and your role within.Zoovu is a leading conversational marketing platform that delivers authentic human-level engagements across Chatbots, websites, and in-store. Zoovu provides real-time insights to help brands and retailers understand their consumers to grow sales and conversion. Our focus is to provide brands with the tools to better engage with their customers, providing an engaging, seamless brand experience.As the SVP of Marketing, I am responsible for expanding and growing the company’s global presence. Over the past year, building our brand awareness in a creative, powerful way across our key verticals has been my goal. A critical component of my role is to supervise lead generation and acquisition helping to enable our sales team with content and material that will grow our business and partnerships.Can you explain the choice overload challenge that shoppers face?Choice overload is what happens when we’re faced with more possibilities than we can clearly or easily comprehend. About 56% of consumers have abandoned a website purchase because it was just too difficult to find the right product. Shoppers are faced with the concept of choice overload due to the growing diversification of products and goods available to them. The rise of digital has made choice overload even more prevalent due to the lack of support provided by brands during the online shopping experience. Even though consumers may think they are product experts, they aren’t and don’t speak the same language as brands and retailers who know how to effectively navigate through their website. If a brand provides product filters and technical product descriptions this often does not help shoppers to choose or even enhance the overall shopping experienceIt is evident that there is a disconnect between the brand and the consumer. Consumers need help to decipher what the brand and or retailer is saying and providing. This is the challenge that brands need to tackle in order to remove this choice overload difficulty faced by shoppers and up-level the experience in a competitive marketplace.What are retailers/brands doing to help tackle the issues faced by consumers today? How are brands/retailers leveraging new technologies and solutions to enhance the Customer Experience?I believe that brands understand that there is a disconnect when it comes to the shopper experience. Yet, retailers are struggling to find the solution that is right for their business and how to tackle the challenge in an affordable manner. Brands are turning to different technologies and solutions, but they first need to determine just which platform is right for their unique challenge, brand, and customer.There are a variety of technologies and solutions that are available on the market today. Companies are looking for ways to engage with shoppers and make it easier for brands to communicate and bring shoppers to a point of purchase. For example, Pinterest boards provide shoppers with the inspiration that they need to help them make a final purchase decision. Similarly, Social Media leader, Instagram announced earlier this year that it was enabling in-app checkout for shoppable posts. This provides a more frictionless experience and removes too many clicks or prevents leaving the application to make a purchase.Another technology that brands have started to implement is augmented reality and smart mirrors that provide an interactive experience. The smart mirrors are “smart” because they enable a likely indecisive shopper the ability to try on or experience the look, or hairstyle before they jump in with two feet. While a non-technical route, brands should be resurfacing the age-old, community feel. Shopper’s like to feel important and that their sale is the most important, so a brand leverages influencers and a loyalty program will naturally drive conversions and sales. Any form of communicating and getting in touch with a consumer, big or small, is vital to a customer coming back and choosing a brand over another.Are there technologies that brands can leverage both in-store and online?There are many new existing in-store technologies. Some of my favorites are Smart Mirrors, which allow customers to test different outfits without having to change their clothes. Experts predict that Augmented Reality in-stores will work $130 billion by 2020. This type of technology also exists at home for those online shoppers. Amazon recently filed a patent for an AR mirror that would enable customers to test clothes from their home.The launch of their Amazon Go store, with “self-checkout” and the perks that come with shopping easily, is one key proof point. Grocery shopping can be a daunting task for many, with lines and the endless checklist of items to purchase, but with the emergence of an AI shopping cart that enables a customer to scan an item through a screen on the front of the cart, it doesn’t seem so bad.The number of in-store and online technologies is, however, a little more limited, but on the rise. In some stores, such as Alibaba, customers can scan QR codes in-stores to gather information about the product. They also have the option to purchase via the application, which makes the entire experience seamless and convenient.Digital Assistants can be leveraged both in-stores and online. They provide that authentic, quick and informative experience that shoppers crave. Digital Assistants, also make sure to work with a customer to know what works best for them and direct them in the right location, whereas a Sales Associate can often be less than helpful.How are technologies like Chatbots and Voice Commerce Solutions helping to improve the shopping experience?Chatbots have previously had a heavy emphasis on Customer Support. Now chatbots are also being used to provide a more personalized experience for consumers during the buying process, guiding them from the browsing state to purchase. A chatbot can be leveraged for these functions: About Zoovu About SarahAbout ZoovuAbout Sarah TechBytes with Sarah Assous, SVP Marketing at Zoovu Sudipto GhoshJune 17, 2019, 1:30 pmJune 18, 2019 Additionally, Voice e-commerce solutions are mostly focused on repurchasing rather than selling, due to the lack of Visual Product representation available. However, it is also a great way to engage in brand experiences that redirect consumers to other digital channels. Voice is perfect for brands who want to provide a convenient and omnichannel experience for their consumer base.Do you think customers are receptive to brands leveraging technologies to better connect with them?Brands are very receptive to technology providing them with the tools to better connect with shoppers. Consumers want more personalization and convenience when shopping and it’s up to brands to provide that, especially if they want to stay ahead of the curve.What is one thing that brands still don’t get right?Brands are still struggling to cater to consumers’ needs at the point in time to which they decide ‘I want to buy this product.’ Otherwise known as solving the ‘I want moment.’ It’s critical that a brand knows how to best guide their shoppers to the right landing page, or a matching accessory to upsell. Rather than talking in specs, or product descriptions, brands need to find a way to communicate and engage with shoppers rather than push content and information that is overwhelming or underwhelming. Knowing the format in which your customer wants to be reached is key.What advice would you give to Marketing Leaders to tackle this?Brands that are focused on a customer-first strategy will always win. Thinking in terms of what the consumer wants rather than how to get their product out there makes a difference. Leveraging authentic interactions with a customer and providing a Personalized experience from browse to point of purchase is where marketers need to be thinking. Leveraging technologies like Zoovu’s Conversational Marketing platform can help tackle this and ensure the marketing strategy is consumer-centric and create lifetime customer loyalty and superior Customer Experience. Seamless live chat – Consumers can engage with a chatbot the same way they would with a live customer support employee.A chatbot can provide a 24/7 customer service offering that is less stressful for a customer.Facebook Messenger as a way to interact where customers are and help guide them through their buying journey, which is unique to them.The technology behind chatbots is also able to remember and store previous conversations that enable a brand to provide a curated personalized recommendation at all times across the entire product range. As SVP, Sarah is responsible for Zoovu’s global Product Marketing, Branding, Positioning and Marketing functions.Since joining the team, Sarah has successfully helped to facilitate the company’s close of its Series B funding round in early 2019. Prior to this role, she has held Product Marketing roles for various successful companies in the MarTech and Retail spaces, previously working in Product Marketing at Selligent and SmartFocus. chatbotsecommerceOmnichannelSarah AssousTech BytesZoovu Previous ArticleGoldilocks Principle of Marketing: The Need for a Consistent View of the Consumer JourneyNext ArticleFor the Third Year in a Row, Sabio Takes Top Honor in Best Use of Mobile Technology Category at the Pollie Awardslast_img read more

NEORIS Launched Augmented Intelligence Practice to Spur Datadriven Business Innovation

first_imgPractice Welcomes New Team Members to Offer Their Clients Actionable Insights for the Most Pressing Business Challenges by Leveraging a Powerful Data Fabric Generated by Layers of Interconnected SolutionsNEORIS, a global consultancy that accelerates the digital capabilities of companies, announced they expanded their digital capabilities to deliver end-to-end intelligent solutions through its new practice, Augmented Intelligence. The practice extends human thinking with next-generation pattern matching, machine learning, artificial intelligence (AI) and graph knowledge management to uncover powerful business insights and opportunities.According to ResearchandMarkets’ recent report entitled “Artificial Intelligence Market Report: Trends, Forecast and Competitive Analysis,” the global AI market is expected to reach $71 billion by 2024 with a CAGR of 26% from 2019 to 2024. Additionally, the convergence of AI with graph knowledge management and other technologies offers businesses lucrative opportunities to deliver innovative products and services. However, scarcity of technical talent and high initial investments have restrained initial adoption until now.Marketing Technology News: Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data Platform“We launched the Augmented Intelligence practice to offer our clients agile data-driven solutions that enable them to derive dynamic business insights, deliver hyper-personalized experiences and continuously anticipate and respond to market forces,” said Anthony DeLima, NEORIS’ Global CTO and Head of NEORIS USA. “Companies increasingly strive to understand and uncover valuable relationships between products, services, customer demands, and market trends while ensuring regulatory compliance and risk management. We leverage innovation to extend human decision making at scale and in a cost-effective manner.”“In parallel with the launch of the practice, we welcome Mr. Demian Bellumio and Mr. Fausto Fleites, who led similar practices at other firms, and Mr. Sayyed Nezhadi, PhD AI, who will head our innovation labs and AI focus areas. Mr. Nezhadi brings significant experience in delivering complex AI-enabled solutions and digital architectures for large enterprises. Together with our existing team, this unit will help unlock new business insights and create more intelligent processes for our clients.”Marketing Technology News: Nordic XR-company Bublar Group Acquires Finnish Augmented Reality Pioneer Sayduck“We look forward to expanding NEORIS’ innovation capabilities to better service their clients globally,” said Mr. Bellumio. “The practice of developing knowledge graphs that seamlessly use machine learning and efficiently integrate complementary data sources that enable better and faster business decisions is gaining traction across the world’s largest companies in financial services, manufacturing, supply-chain, telecom and other industries.”NEORIS will combine capabilities from its Digital Strategy, Enterprise Application Services, AI, BI Practices and others with their Global Innovation Labs to accelerate client adoption of complex technologies for digitally aspirational companies around the world.Marketing Technology News: Community Management Is the Main Course for Hospitality Sector Artificial IntelligenceAugmented IntelligenceMarketing Technology NewsNEORISNews Previous ArticleTechBytes with Brian Byer, Vice President, GM at Blue Fountain MediaNext ArticleMarTech Interview with Ajay Gupta, CEO at Stirista NEORIS Launched Augmented Intelligence Practice to Spur Data-driven Business Innovation PRNewswireJuly 10, 2019, 1:01 pmJuly 10, 2019 last_img read more

For the Third Year in a Row Sabio Takes Top Honor in

first_imgFor the Third Year in a Row, Sabio Takes Top Honor in Best Use of Mobile Technology Category at the Pollie Awards PRNewswireJune 14, 2019, 5:38 pmJune 14, 2019 Sabio, the media and technology company behind App Science, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, announced it was recognized as the Pollie Awards Best Use of Mobile Technology category winner for the third year in a row.The Pollie Awards recognize the leaders, innovators and exceptional work within the political communications and public affairs industries.Commenting on the win, Joe Camacho, CMO of Sabio stated, “We are thrilled to be recognized for our public affairs industry work by this prestigious award. These award wins further validates the capabilities of our App Science technology to consistently deliver the campaign winning support that political candidates need.”App Science® can be used to target and deliver custom ads with unique technological features that resonate with today’s voters and uses Artificial Intelligence to find the right voters and target them at the right moment with the latest creative capabilities.Marketing Technology News: Volly Launches Point-of-Sale Mobile App and Rebrands CRM Mobile AppFor a Republican Congressional campaign, Sabio used its proprietary App Science technology to target registered Republicans, analyze the mobile behaviors of those voters such as the types of apps they use, to identify center-right leaning registered Independents and Democrats that can potentially swing a tight election. Sabio also incorporated animation and a mobile devices touch and gyroscopic technology to create custom ads that included an election day reminder feature that added the date to their phone’s calendar.The main goal was to reach the candidate’s most likely voters with a compelling ad that utilized the latest technologies to identify, target, persuade, and remind them about the upcoming midterm election and to get them to the polls with compelling and cost efficient media. By utilizing its proprietary App Science technology in combination with innovative custom ads that resonated with voters, Sabio helped the campaign reach more voters with fewer dollars and contributed to the nominee’s win.Marketing Technology News: PipelineDeals Launches the Women in Tech ScholarshipThe Pollie Awards and Conference is hosted by the American Association of Political Consultants and is one of the most prized and sought-after awards in the political communications and public affairs industries. The conference and awards ceremony was held in Napa, California in early April.Marketing Technology News: Oracle Moat to Measure Viewability for Samsung Ads App ScienceMarketing Technologymobile technologyNewsSabioTechnology Previous ArticleDoubleVerify Global Study: Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to MobileNext ArticleBeeswax Appoints Matt Clark as its First Vice President of Partnershipslast_img read more

Quad Helps Accelerate the Future of Commerce Announces Strategic Partnership With the

first_imgQuad/Graphics, Inc. announced that it has made a strategic investment and entered into a long-term partnership with the dtx company (“dtx”), a leader in the direct-to-consumer economy. dtx is announcing a new direct-to-consumer ecosystem, UNBOX, which helps consumers directly discover and access brands, and helps brands get direct control over their customer relationships, customer acquisition costs, and customer data. Through this partnership, Quad will support their multichannel ecosystem through data-driven, connected experiences.“We are the ideal marketing partner for these brands as we can help them create personalized, multichannel programs that accelerate their business, efficiencies and outcomes.”Quad’s capabilities seamlessly span from concept creation, to print and production, through distribution of content to consumers’ homes, experiences and devices. This uniquely connected platform helps multichannel customers in the direct-to-consumer space achieve faster customer acquisition and scale.Quad can help direct-to-consumer brands acquire and retain customers by:– Creating personalized, multichannel customer experiences through better use of data.– Uniting the speed of online media and the proven ability of offline media to increase response rates and drive traffic.– Getting to market faster by efficiently creating, producing and distributing content to consumers’ homes, experiences and devices.– Maximizing their return on marketing investment through the use of a uniquely integrated marketing, communications and production platform. Marketing Technology News: New ISG Study Focuses on Digital Business Services“We’re tremendously excited to announce this strategic investment and long-term partnership with dtx and UNBOX. We share a common vision for supporting the next generation of great brands and the direct-to-consumer economy,” said Joel Quadracci, Chairman, President & CEO of Quad. “We are the ideal marketing partner for these brands as we can help them create personalized, multichannel programs that accelerate their business, efficiencies and outcomes.”“Today’s consumers want instant and direct access to brands, and direct-to-consumer brands want instant and transparent access to consumers in an environment that allows them to manage their brand, customer acquisition costs, and data. With Quad’s help, we can provide an ecosystem that is a matchmaker, not a middleman,” said Tim Armstrong, Founder + CEO of the dtx company and UNBOX. Armstrong formed dtx in February 2019. He was formerly the CEO of Oath and AOL, and held leadership roles at Google.Marketing Technology News: AccuWeather Continues Rapid Expansion with Relocation of Global Office in New York CityThe strategic investment and long-term partnership with dtx is another example consistent with Quad’s 3.0 strategy to accelerate commerce and create a more vibrant, connected world.Quad has been making strategic investments over the past few years to transform the Company into a marketing solutions partner, including the hiring of high-level marketing talent, partnering with Rise Interactive through a controlling ownership interest, and acquiring Ivie & Associates in 2018 and Periscope in January 2019 to strengthen Quad’s overall integrated services offering.Quad solves its clients’ most complex marketing and process challenges by finding a better way to engineer fast, quality, connected experiences. This is referred to as Colorful Engineering.Marketing Technology News: Kochava Expands In APAC Region Quad Helps Accelerate the Future of Commerce, Announces Strategic Partnership With the dtx Company Business WireJuly 11, 2019, 3:39 pmJuly 11, 2019 customer experiencesdtxMarketing Technology NewsNewsQuadUNBOX Previous ArticleTactical Marketing Automation Announces Master List Creation Tool for Act-On SoftwareNext ArticlemGage Collaborates with Oracle Marketing Cloud to Deliver Optimized Omni-Channel Marketing and Make Mobile Marketing Easierlast_img read more

MarTech Interview with Don White CEO at Satisfi Labs

first_imgSatisfi Labs is an AI-powered Knowledge Management Platform. Its technology makes brand data accessible and conversational. The platform powers chatbot, app, web and voice touchpoints. Satisfi Labs creates unique customer experiences for leaders in Sports, Entertainment, Tourism & Retail. “Every customer is the foundation of our company, so our growth comes from ‘same-store sales’ as we expand our current customer commitments with new products and services.” Tell us about your current role and journey to Technology. What inspired you to establish Satisfi Labs?I am the co-founder and CEO at Satisfi Labs. I got my start at Bloomberg and loved working there and was able to hold leadership positions in Operations, Product Development and Sales. I then joined a start-up called Datahug to see if I could replicate my career at a new venture, coming from a company as great as Bloomberg. That led me to meet my partners at another startup, and after working together for about a year we decided to start Satisfi Labs.The major idea came from simply looking at a menu at a baseball game and seeing that ‘bacon on a stick’ was available at Citi Field. However, it was unclear how or where online fans could ask ‘wherein the stadium can I get bacon on a stick’? We set out to make conversational search possible anywhere and found the only path was to attack the data side first. Unless brands have answers like this indexed, the experience that we wanted to achieve would not be possible.What role does Satisfi Labs play in the Knowledge Management Process for brands? Can you provide an example?Given our deep backgrounds in data, we saw an opportunity to prepare information for the coming Voice Assistant movement. Much of the information that brands make available to consumers has to be searched for through various channels and locations. In the Voice world, consumers can expect exact answers to their specific questions. If you go to a baseball game and are in line to enter, it would be great to know exactly where you can buy your favorite beverage. If you’re going to a music festival, you want to know when your favorite artist is hitting the main stage. If you’re on an e-commerce site, you want real-time answers about product availability, along with info on when the next sale is coming.How do you choose, promote and sustain your markets for Business Development?We have an intense focus on our customers and have a ‘no customer left behind’ policy. It means that we welcome new relationships, and work hard to ensure that they remain customers for many years to come. We started in Sports and Entertainment, then expanded to Tourism. And now we are growing into the Enterprise market as customers are seeing our work at the events they attend in their cities every week.Tell us about your go-to strategies to support growth, lessons learned since co-founding Satisfi Labs in 2016?One business strategy involves hyper-growth with an acceptable amount of churn, while another strategy sees slower growth but views any churn as unacceptable. We have adopted the latter. Every customer is the foundation of our company, so our growth comes from ‘same-store sales’ as we expand our current customer commitments with new products and services. We didn’t try to grow too fast, which made us a stronger company. I think sometimes the expectations for growth can lead to making bad decisions and rushing important processes, like ensuring you hire the right people, which will only cause a decline.What are your predictions on the most impactful disruptions in Advertising, Marketing and Sales Technology for 2019-2020?AI is the path to change the customer journey as buyers and sellers. How we are introduced to new products, how we find the products we want and how we purchase them will all be very different in the next two years. My kids expect to see a picture on Instagram that is catered to their likes, click on it with their current size and color preference preloaded and shipped to our house the next day. They expect more.What startups in the industry are you watching/keen on right now?Glide – I love when companies build products that make total sense. The ability to go from a Google sheet to an app is very useful for how we manage data and communicate it.How do you inspire your people to work with technology?It’s all about the vision and how far it can go. The unique experiences that we want to bring consumers require constant innovation. Some of our ideas aren’t possible yet but we can see the technology path that makes them possible. I think the inspiration to work with technology comes from seeing how it will change behavior for everyone.One word that best describes how you work? HARD.What are you currently reading?‘Start With Why’ – Simon SinekWhat’s the best advice you’ve ever received?A true leader is a servant. Serve your investors, serve your customers and serve your employees.Tag the one person in the industry whose answers to these questions you would love to read:Sara Rodell – Founder & CEO of Loop & Tie.Thank you, Don! That was fun and hope to see you back on MarTech Series soon. MarTech Interview with Don White, CEO at Satisfi Labs Sudipto GhoshJune 12, 2019, 3:30 pmJune 12, 2019 About DonAbout Satisfi LabsAbout Don About Satisfi Labscenter_img The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick. AIDon WhiteinterviewsLoop & TieMarTech InterviewProduct DevelopmentSalesSara RodellSatisfi Labs Previous ArticleSailPoint Delivers Predictive Identity Across IdentityNow and IdentityIQ PlatformsNext ArticleNew Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands As CEO and Co-Founder of Satisfi Labs, an AI-powered Knowledge Management Platform for conversational search and commerce, Don White uses an energetic and strategic approach to spearhead client development and new revenue initiatives across different industries. Before leading the team at Satisfi Labs, Don was Head of Sales at Datahug, and also held several leadership positions at Bloomberg Tradebook, most recently as Head of Sales for the Americas. MarTech Interview Serieslast_img read more

Razer and Visa Announce Partnership to Transform Payments in Southeast Asia

first_imgRazer and Visa Announce Partnership to Transform Payments in Southeast Asia Business WireJune 24, 2019, 7:38 pmJune 24, 2019 Marketing TechnologyMin-Liang TanNewsRazerRazer’s financial technologyVisa Previous ArticleREPLY: New Tool “China Beats” Provides Deep Insights Into the Chinese MarketNext ArticleHOOQ Streams Live and On-Demand Video Content on Brightcove Video Platform Integration of Visa Prepaid Solution in Razer Pay E-Wallet to Enable Users to Make Payments at 54 Million Merchant Locations on Visa’s Global Network Razer, the leading global lifestyle brand for gamers, and Visa, the world’s leader in digital payments, have announced a first of its kind partnership that will transform payments in the gaming industry by bringing the scale and reach of Visa’s global network to Razer Pay e-wallet users.The partnership will see Razer’s financial technology arm, Razer Fintech, join Visa’s fintech fast-track program, which is designed to make it easier for fintechs to access the global Visa payments network. Here, Razer Fintech and Visa will develop a virtual Visa prepaid solution to be embedded in the Razer Pay e-wallet, that will allow up to 60 million Razer users to make payments wherever Visa is accepted at 54 million merchant locations worldwide.Chris Clark, Regional President, Asia Pacific, Visa, said: “We are pleased to partner with such a forward-looking and innovative company that understands the value and importance of expanding access to digital payments. This announcement reaffirms Visa’s commitment to the fast-growing and digitally savvy Southeast Asia region. Together, Visa and Razer Fintech have the opportunity to transform the payments experience for not only the gaming community but many of Southeast Asia’s unbanked and underserved consumers as well.”Min-Liang Tan, Co-Founder and CEO of Razer, said: “Razer Fintech is a core growth initiative for Razer as we continue to empower digital payments across emerging markets, starting from Southeast Asia. We are incredibly excited with the opportunities that this innovative payment solution serves to millions of consumers, connecting them to an extensive network of merchants globally. This partnership with Visa significantly extends Razer Fintech’s position as the largest offline-to-online digital payment network in the region.”Marketing Technology News: Only 6% of Small Businesses Focused on Retaining Customers, Despite Main Digital Marketing Goal of Increasing SalesINTEGRATION OF VISA PREPAID SOLUTION INTO RAZER PAY Razer Fintech and Visa look to roll out an exclusive Razer-branded Visa prepaid payment solution integrated into Razer Pay via a mini-app, which will cement Razer Pay’s position as one of Southeast Asia’s leading e-wallet platforms.By leveraging Visa’s global network, Razer Pay users will be able to make payments wherever Visa is accepted. The prepaid solution will complement Razer Pay’s existing offerings, which include everyday essentials such as mobile top-ups, leading virtual credits, and entertainment purchases for music and streaming services. Users will also enjoy a slew of exciting benefits and rewards when using their prepaid cards for ecommerce transactions and when they make purchases overseas.The integrated prepaid card solution will offer users the same convenient top-up and cash-out methods available on Razer Pay, underpinned by an advanced privacy and security framework. Razer Pay has collaborated with innovative partners to amplify its existing offerings by introducing ride-hailing, movie ticketing, and utility payments in streamlined mini-applications.Marketing Technology News: Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?BRINGING FINANCIAL INCLUSION TO SOUTHEAST ASIA’S UNBANKED AND UNDERSERVEDSoutheast Asia has a large unbanked and underserved population of over 438 million. The partnership between Razer Fintech and Visa has the potential to extend micro-financial services to this underserved segment. Southeast Asia is also home to a massive youth and millennial population of over 213 million.2The collaboration between Razer Fintech and Visa aims to empower this segment of early adopters and introduce interactive and straightforward financial planning capabilities with a Razer-gamified twist. These capabilities will help to enhance the financial literacy levels of the Southeast Asia population. Razer Fintech and Visa’s partnership will help meet the unmet demands of this sizeable market and provide innovative financial tools for youths and millennials to participate in the global cashless economy.Marketing Technology News: WebEngage Partners with Kenscio’s Email Management SolutionRazer Fintech and Visa anticipate rolling out these solutions progressively in selected countries across Southeast Asia in the coming months, before expanding globally.last_img read more

MAZ Integrates With Flowplayer To Bridge Gap In Video Distribution Model

first_imgMAZ Integrates With Flowplayer To Bridge Gap In Video Distribution Model PRNewswireJuly 15, 2019, 9:30 pmJuly 15, 2019 FlowplayerMarketing Technology NewsMAZNewsPaul CanettiVideo Distribution Previous ArticleIntroducing Sage Plus for ExpertsNext ArticleSesame Workshop Names Samantha Maltin Chief Marketing Officer The content logistics company and OVP join forces to create seamless workflow for video creation and deliveryMAZ, the leading content logistics company powering mobile apps and OTT channels for companies like Bloomberg, USA Today, Fast Company, and more, announced its integration with Flowplayer, the best-in-class online video platform designed for publishers. MAZ will now offer its customers access to Flowplayer’s video player and, in-kind, Flowplayer’s users will have access to the distribution channels provided by MAZ. The relationship was forged because of an industry need for a strategic, unique and effective deployment method for video content.Marketing Technology News: The Role of AI in Shaping the Future of Video Conferencing“As consumer habits become more and more diverse, you need your content to be available everywhere. But making that happen is usually a cumbersome process,” said Paul Canetti, MAZ CEO. “With this partnership, video publishers will only have to go through the process of uploading content once, and from there it will be made available to all of the distribution channels they could want, from web to social to OTT.”Flowplayer enables publishers to create customized video players, monetize and broadcast easily directly on their site. However, there is a real opportunity and need for publishers’ videos to live beyond brands’ websites, since video content is now being consumed by end users across multiple devices and platforms. MAZ offers that solution as they have the tools to process, curate, publish, and monetize their content to audiences across mobile, social media, TV, voice assistants, and more. Flowplayer, in turn, provides MAZ with a best in class player and video solution.Marketing Technology News: Zeta Global and PlaceIQ Announce Strategic Partnership to Enhance the Zeta Data Cloud“This partnership will provide our publishers with a streamlined and rewarding experience from end to end,” said Flowplayer CEO, Emanuel Viklund. “We chose MAZ to bridge a gap in the workflow for our customers. Together, we are offering them a seamless, comprehensive and customizable service.”Ultimately, the integration will allow customers hosting their video content on Flowplayer to automatically create robust VOD channels through MAZ. Uploaded content will be available on Apple TV, Roku, etc. with playlists and mobile companion apps.Marketing Technology News: Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven Insightslast_img read more

Pet Sematary Star Leo the Cat Dies Mysteriously Following Films Release

first_imgHowever, Kirk did not elaborate on the cause of death to Leo’s twenty thousand add followers.Notably, Leo was one of four Maine Coone crossbreeds that played the undead feline in the film. However, Leo was the most prominent, appearing in advertisements as well.The trainer Kirk Jarett had adopted the cat following the film’s production.Notably, Pet Sematary stars Jason Clarke and Amy Seimetz as a young couple who move into a rural Maine home with their child and cat. They soon discover an animal graveyard in the woods behind their home and things soon take a sinister turn for the worse. Follow @News18Movies for more Leo the Cat managed to win the hearts of horror-loving fans from around the world in the film adaptation of Stephen King’s 1983 novel of the same name. And now, Leo the Cat is dead. The furry feline who starred in the 2019 remake of Pet Sematary (the original released in 1989) playing the role of Church, died under mysterious considered just weeks after the movie was released.His death was confirmed by trainer Kirk Jarrett on Leo’s Instagram account, where he wrote, “It is with great sadness that we tell you that Leo has passed away. He will be forever missed by his human and fur family. May his star always shine bright.” jason clarkeLeo the CatLeo the Cat deadPet Sematary First Published: May 31, 2019, 2:39 PM ISTlast_img read more