Fed up with fake enquiries? New tool checks leads against social media profiles

first_imgA tool that automatically checks agents’ incoming vendor and buyer leads against their social media profiles has been launched.Recently-launched company OneDome, which has developed the tool, says it will enable agents to instantly check out the person prior to a viewing or valuation appointment by providing information from their Facebook, Twitter and other social media profiles.The company says it believes that agents have to research up to ten potential buyers of a property prior to viewings and spend up to half an hour doing it. It claims therefore that up to five hours’ work can be saved per property listed.Fake leadsOneDome’s tool also helps agents screen out time wasters and ‘fake leads’ – or in other words people enquiring who mistakenly or deliberately provider false details – which OneDome says constitute a third of all leads from portals and automated valuation tools.“Our tool cannot prevent people from entering fake details, but with over 78% of the UK’s adult population using Facebook and other social channels, it allows us to provide agents with a quick way to eliminate time wasters, leaving them to focus on following up the hot leads,” says OneDome founder and former City trader Babek Ismayil (pictured, left).OneDome, which is both a proptech company offering ‘hybrid’ tools to high street estate agents and a leads generator, now has 100 branches signed up to its service including North London agent Prickett & Ellis and central London prime agent Russell Simpson, with a further 586 branches lined up.The company has funding of £4.25 million behind it and recently hired Legal & General’s former head of estate agency networks and agent, Tim Price (pictured, right).OneDome Babek Ismayil social media Tim Price November 20, 2017Nigel LewisOne commentLaura Hulett, PSG PSG 22nd November 2017 at 9:38 pmRealistically, how much information would be obtained? I don’t see how you can verify a person from FB if there is no information about the person’s address, unless you are gaining access to data which has not been shared publicly (which would be a data protection breach).Also of concern would be any ‘profiling’ of potential tenants based on their views expressed, tweets shared or fb ‘likes’.Log in to ReplyWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Home » News » Fed up with fake enquiries? New tool checks leads against social media profiles previous nextFed up with fake enquiries? New tool checks leads against social media profilesDeveloper OneDome says new tool will both save time for sales staff and help filter out time wasters inbound from portals and AVM engines – but not be a snooping tool.The Negotiator20th November 20171 Comment1,849 Viewslast_img

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