Our versus Your

first_img 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr I read a wonderful “Q and A” interview in the NYT recently. It hit on two important themes.The Times interviewed Kenneth Ziegler of Logicworks. He discussed the power of “our” compared to “Their” or “your.”There’s a big mistake that I’ve seen some people make. They come in from the outside, talking about their 100-day plan to interview every employee and then come up with their grand strategy.The one thing that I found consistently painful was they would keep talking about their old company: “At this company, we did this, we did that.” It was never about what we have. It was about what we didn’t have, and why we were unlike another company. People just get sick of that.It’s natural to gravitate to things that worked in the past. But just remove the “At my old company… .” Phrase it as a question: “Have we thought about this?” Then people get jazzed about it because now it’s our idea, not your old company’s idea. (Emphasis added.)It reminds me of a saying. I’ll have to paraphrase it. continue reading »last_img

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