Two simple ways to find a budget for your credit union content marketing program

first_imgWe understand that it can sometimes be difficult for credit unions to get the budget needed to fund content marketing programs for three reasons:Executives do not understand how content marketing works and what to measureExecutives do not want to give content marketing the time required for success“Content marketing” has failed in the past and trust has been lostIt is possible for you to overcome these objections and find the budget you need to properly plan, produce, distribute and optimize your credit union’s content marketing.You just need to take a Moneyball approach.Remember, like the Oakland A’s, your credit union is playing against the deep pockets of the big national banks, like the New York Yankees or Boston Redsox.It is impossible for you to compete dollar for dollar with them.But you can play smarter.Content marketing, when properly planned for and executed, will not just help you rise above being just another financial commodity as you become THE helpful financial resource in your community. Content marketing will also help you save precious marketing dollars. continue reading » 46SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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