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#ShopLimerick: Taking the first steps into the digital marketplace

first_imgWhatsApp Facebook Noel Davidson Entrepreneurs AcademyFOR small businesses looking to get their products online fast, a monthly subscription to sell on marketplaces such as Shopify or Etsy is a good option.That’s according to Noel Davidson, lead trainer with the Entrepreneurs Academy, which delivers training for Local Enterprise Offices across the country.A level up from that comes off-the-shelf website builders such as Wix, Weebly and Squarespace, he says. By paying a monthly subscription, small business can use these tools to quickly and easily build a website, choosing from a selection of templates.“The downside is once you stop paying the subscription, you lose your website. The free version of these tools will give you a generic “@squarespace.com” website address, for example, but that may not look as professional,” says Davidson.Sign up for the weekly Limerick Post newsletter Sign Up “You can buy a personalised website address option from these providers, but you will have to sort out a personalised email address yourself.“A website that looks great but doesn’t do a lot is really just a brochure and it won’t drive much business“The next level up is website builder WordPress, and paying for hosting with a separate provider. This gives businesses a branded email address.“It also provides the best option of future-proofing an online presence, with the ability to add downloadable plug-ins as a business’s needs grow. One such is the free WooCommerce plug-in from WordPress. You can bolt it on to your website and you are up and running in minutes with a full ecommerce platform,” says Davidson.All the platforms have easy ways to install a payment gateway such as Paypal, Stripe or Elavon. However, Squarespace, Wix and Weebly charge a fee for this to be switched on. With all payment options, when something is sold on your website, you pay a small percentage to the provider when the payment is processed.“A lot of website designers build for WordPress so if, at some stage, you want to link your accounting package to it, you can.”Features such as livechat or a booking engine are among other plug-ins.“Our advice is to give the business as much flexibility as possible, so a self-hosted WordPress website on one of the local Irish hosting companies is probably preferable. Hosting costs are about €70 to €80 a year.An SSL certificate, another plug-in that protects sensitive information such as credit card information, usernames and passwords, will cost about the same annually.“Google Ads is where Google displays your ad when people search for products and services like yours. You pay for results, like when someone clicks your ad to call your business or visit your website.If you don’t have budget for that, you can help yourself in other ways. It’s about putting yourself in customers’ shoes. A chiropractor may have the word ‘chiropractor’ all over their website, but if potential customers use the search phrase ‘back pain’, local chiropractors may miss out.“Ask your customers how they found you – that’s the easiest way to source search terms. Update your website regularly with the search terms customers are using, perhaps through a value-add blog or company updates. Glowing reviews and testimonials from customers also cut through”, he explained.Read the Limerick Post Newspaper’s guide to local retailers HERE Print BusinessNews#ShopLimerick: Taking the first steps into the digital marketplaceBy Staff Reporter – December 2, 2020 80 Emailcenter_img Linkedin Twitter Advertisement Previous articleNew fuel and fast food outlet plazas on Galway RoadNext article#ShopLimerick: Finding a way out of the digital desert Staff Reporterhttp://www.limerickpost.ielast_img read more

Florida man drugged family with Benadryl before stabbing

first_imgPolice say a physical therapist killed his wife, three young children and dog in an affluent Florida suburb near Walt Disney World and then left their bodies there for days.Family members asked for a well-being check in late December, but according to the sheriff’s they didn’t notice anything suspicious.Officials found the bodies in January.The sheriff didn’t state a motive for the killings and also didn’t elaborate on what Todt was being investigated for by federal agents.Court records in Osceola County show the landlord of their five-bedroom home was seeking their eviction, saying they owed him more than $5,000. They were paying a monthly rent of more than $4,900.Officials say Anthony Todt drugged his wife and three kids after officials found that they died from overdoses of Benadryl and “unspecified violence.”Autopsy reports released Tuesday show that Todt’s wife, Megan, was stabbed twice in the stomach. His sons, 13-year-old Alex, and 11-year-old Tyler, had single stab wounds on their abdomen. His 4-year-old daughter, Zoe, had no evidence of trauma to her body, though homicidal violence was still listed as contributing to her cause of death, along with the Benadryl overdose.Todt has been indicted on four counts of first-degree murder in their deaths. He also faces a charge for animal cruelty for killing the family’s dog. Prosecutors are seeking the death penalty.last_img read more