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#ShopLimerick: Taking the first steps into the digital marketplace

first_imgWhatsApp Facebook Noel Davidson Entrepreneurs AcademyFOR small businesses looking to get their products online fast, a monthly subscription to sell on marketplaces such as Shopify or Etsy is a good option.That’s according to Noel Davidson, lead trainer with the Entrepreneurs Academy, which delivers training for Local Enterprise Offices across the country.A level up from that comes off-the-shelf website builders such as Wix, Weebly and Squarespace, he says. By paying a monthly subscription, small business can use these tools to quickly and easily build a website, choosing from a selection of templates.“The downside is once you stop paying the subscription, you lose your website. The free version of these tools will give you a generic “@squarespace.com” website address, for example, but that may not look as professional,” says Davidson.Sign up for the weekly Limerick Post newsletter Sign Up “You can buy a personalised website address option from these providers, but you will have to sort out a personalised email address yourself.“A website that looks great but doesn’t do a lot is really just a brochure and it won’t drive much business“The next level up is website builder WordPress, and paying for hosting with a separate provider. This gives businesses a branded email address.“It also provides the best option of future-proofing an online presence, with the ability to add downloadable plug-ins as a business’s needs grow. One such is the free WooCommerce plug-in from WordPress. You can bolt it on to your website and you are up and running in minutes with a full ecommerce platform,” says Davidson.All the platforms have easy ways to install a payment gateway such as Paypal, Stripe or Elavon. However, Squarespace, Wix and Weebly charge a fee for this to be switched on. With all payment options, when something is sold on your website, you pay a small percentage to the provider when the payment is processed.“A lot of website designers build for WordPress so if, at some stage, you want to link your accounting package to it, you can.”Features such as livechat or a booking engine are among other plug-ins.“Our advice is to give the business as much flexibility as possible, so a self-hosted WordPress website on one of the local Irish hosting companies is probably preferable. Hosting costs are about €70 to €80 a year.An SSL certificate, another plug-in that protects sensitive information such as credit card information, usernames and passwords, will cost about the same annually.“Google Ads is where Google displays your ad when people search for products and services like yours. You pay for results, like when someone clicks your ad to call your business or visit your website.If you don’t have budget for that, you can help yourself in other ways. It’s about putting yourself in customers’ shoes. A chiropractor may have the word ‘chiropractor’ all over their website, but if potential customers use the search phrase ‘back pain’, local chiropractors may miss out.“Ask your customers how they found you – that’s the easiest way to source search terms. Update your website regularly with the search terms customers are using, perhaps through a value-add blog or company updates. Glowing reviews and testimonials from customers also cut through”, he explained.Read the Limerick Post Newspaper’s guide to local retailers HERE Print BusinessNews#ShopLimerick: Taking the first steps into the digital marketplaceBy Staff Reporter – December 2, 2020 80 Emailcenter_img Linkedin Twitter Advertisement Previous articleNew fuel and fast food outlet plazas on Galway RoadNext article#ShopLimerick: Finding a way out of the digital desert Staff Reporterhttp://www.limerickpost.ielast_img read more

Santa’s visit to Mullaghmore delayed because of hoax

first_img Pinterest Twitter News 75 positive cases of Covid confirmed in North Man arrested on suspicion of drugs and criminal property offences in Derry Google+ 365 additional cases of Covid-19 in Republic By News Highland – December 20, 2011 Twitter WhatsApp Santa’s visit to Mullaghmore delayed because of hoax Gardai continue to investigate Kilmacrennan firecenter_img Google+ Facebook RELATED ARTICLESMORE FROM AUTHOR Main Evening News, Sport and Obituaries Tuesday May 25th Pinterest It’s emerged that Santa’s arrival to Mullaghmore on board the Bundoran lifeboat last Sunday was delayed because of what’s believed to have been a hoax call.Santa eventually arrived at the Sligo pier after the rescue mission was stood down.The RNLI say that just as the four person Bundoran Lifeboat crew were about to embark on their trip to Mullaghmore with Santa, they were diverted and tasked to an alleged incident in Donegal Town where, following a phone call to the Coast Guard at Malin Head, it was believed that four people were in an upturned boat near the quay in the town.The lifeboat sped to the scene, as did the Sligo based Rescue 118 Helicopter and the Killybegs Coastguard. However, as they reached the scene, the call was declared a hoax and they were stood down.A spokesperson said it’s sad that people still get a kick out of making hoax calls to the rescue services, and on this occasion, not one, but three services were tasked, making them all unavailable had a real emergency occurred elsewhere. Facebook Further drop in people receiving PUP in Donegal Previous articleDomestic Violence Service in Donegal facing 6% funding cutNext article£250,000 granted for emergency works on Derry wall News Highland WhatsApplast_img read more