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#ShopLimerick: Taking the first steps into the digital marketplace

first_imgWhatsApp Facebook Noel Davidson Entrepreneurs AcademyFOR small businesses looking to get their products online fast, a monthly subscription to sell on marketplaces such as Shopify or Etsy is a good option.That’s according to Noel Davidson, lead trainer with the Entrepreneurs Academy, which delivers training for Local Enterprise Offices across the country.A level up from that comes off-the-shelf website builders such as Wix, Weebly and Squarespace, he says. By paying a monthly subscription, small business can use these tools to quickly and easily build a website, choosing from a selection of templates.“The downside is once you stop paying the subscription, you lose your website. The free version of these tools will give you a generic “@squarespace.com” website address, for example, but that may not look as professional,” says Davidson.Sign up for the weekly Limerick Post newsletter Sign Up “You can buy a personalised website address option from these providers, but you will have to sort out a personalised email address yourself.“A website that looks great but doesn’t do a lot is really just a brochure and it won’t drive much business“The next level up is website builder WordPress, and paying for hosting with a separate provider. This gives businesses a branded email address.“It also provides the best option of future-proofing an online presence, with the ability to add downloadable plug-ins as a business’s needs grow. One such is the free WooCommerce plug-in from WordPress. You can bolt it on to your website and you are up and running in minutes with a full ecommerce platform,” says Davidson.All the platforms have easy ways to install a payment gateway such as Paypal, Stripe or Elavon. However, Squarespace, Wix and Weebly charge a fee for this to be switched on. With all payment options, when something is sold on your website, you pay a small percentage to the provider when the payment is processed.“A lot of website designers build for WordPress so if, at some stage, you want to link your accounting package to it, you can.”Features such as livechat or a booking engine are among other plug-ins.“Our advice is to give the business as much flexibility as possible, so a self-hosted WordPress website on one of the local Irish hosting companies is probably preferable. Hosting costs are about €70 to €80 a year.An SSL certificate, another plug-in that protects sensitive information such as credit card information, usernames and passwords, will cost about the same annually.“Google Ads is where Google displays your ad when people search for products and services like yours. You pay for results, like when someone clicks your ad to call your business or visit your website.If you don’t have budget for that, you can help yourself in other ways. It’s about putting yourself in customers’ shoes. A chiropractor may have the word ‘chiropractor’ all over their website, but if potential customers use the search phrase ‘back pain’, local chiropractors may miss out.“Ask your customers how they found you – that’s the easiest way to source search terms. Update your website regularly with the search terms customers are using, perhaps through a value-add blog or company updates. Glowing reviews and testimonials from customers also cut through”, he explained.Read the Limerick Post Newspaper’s guide to local retailers HERE Print BusinessNews#ShopLimerick: Taking the first steps into the digital marketplaceBy Staff Reporter – December 2, 2020 80 Emailcenter_img Linkedin Twitter Advertisement Previous articleNew fuel and fast food outlet plazas on Galway RoadNext article#ShopLimerick: Finding a way out of the digital desert Staff Reporterhttp://www.limerickpost.ielast_img read more

Remember overdrafts?

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: Erin O’HernThere’s no time like the present to review your credit union’s overdraft program and ensure it is not only compliant with existing regulations but that members are fully informed about the terms of the program. I’ve said it before but I will say it again, this time with more urgency, the CFPB is taking a close look at overdraft programs. It’s easy to be lulled into complacency given the length of time the CFPB has been studying the issue, however, times are changing.The CFPB recently announced an enforcement action against a bank in Alabama for its non-compliant and deceptive overdraft program. The CFPB found that the bank failed to obtain required opt-ins from certain customers, delayed fixing the violations until almost a year after discovering them, and misrepresented overdraft fees related to its deposit advance product. The CFPB ordered the bank to provide refunds to any remaining affected customers, correct errors on credit reports, and pay a $7.5 million fine.Even before this enforcement action the CFPB has conducted extensive studies to collect data from consumers and financial institutions. The CFPB also included overdraft issues in its semi-annual rulemaking agenda. Recent comments from the CFPB and their rulemaking agenda suggests the credit union community can expect a proposed rule on overdrafts as early as this fall. continue reading »last_img read more

A 104-year-old Marine Corps veteran is asking people to send him Valentine’s Day cards

first_imgA 104-year-old US Marine Corps veteran who served in World War II is asking people to send him cards for Valentine’s Day.Maj. Bill White, a California native, told reports that he loves scrap booking because it keeps him busy, and allows him to look back at all the memories he has created.For Valentine’s Day, White said he wants to add to his collection with cards from people all over.White earned a Purple Heart for surviving the Battle of Iwo Jima in 1945. He spent 30 years on active duty, but was taken off the battlefield due to his injuries.If you’d like to send White a Valentine’s Day card, you can mail it to:Operation ValentineATTN: Hold for Maj Bill White, USMC (Ret)The Oaks at Inglewood6725 Inglewood Ave.Stockton, CA 95207last_img read more