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#ShopLimerick: Taking the first steps into the digital marketplace

first_imgWhatsApp Facebook Noel Davidson Entrepreneurs AcademyFOR small businesses looking to get their products online fast, a monthly subscription to sell on marketplaces such as Shopify or Etsy is a good option.That’s according to Noel Davidson, lead trainer with the Entrepreneurs Academy, which delivers training for Local Enterprise Offices across the country.A level up from that comes off-the-shelf website builders such as Wix, Weebly and Squarespace, he says. By paying a monthly subscription, small business can use these tools to quickly and easily build a website, choosing from a selection of templates.“The downside is once you stop paying the subscription, you lose your website. The free version of these tools will give you a generic “@squarespace.com” website address, for example, but that may not look as professional,” says Davidson.Sign up for the weekly Limerick Post newsletter Sign Up “You can buy a personalised website address option from these providers, but you will have to sort out a personalised email address yourself.“A website that looks great but doesn’t do a lot is really just a brochure and it won’t drive much business“The next level up is website builder WordPress, and paying for hosting with a separate provider. This gives businesses a branded email address.“It also provides the best option of future-proofing an online presence, with the ability to add downloadable plug-ins as a business’s needs grow. One such is the free WooCommerce plug-in from WordPress. You can bolt it on to your website and you are up and running in minutes with a full ecommerce platform,” says Davidson.All the platforms have easy ways to install a payment gateway such as Paypal, Stripe or Elavon. However, Squarespace, Wix and Weebly charge a fee for this to be switched on. With all payment options, when something is sold on your website, you pay a small percentage to the provider when the payment is processed.“A lot of website designers build for WordPress so if, at some stage, you want to link your accounting package to it, you can.”Features such as livechat or a booking engine are among other plug-ins.“Our advice is to give the business as much flexibility as possible, so a self-hosted WordPress website on one of the local Irish hosting companies is probably preferable. Hosting costs are about €70 to €80 a year.An SSL certificate, another plug-in that protects sensitive information such as credit card information, usernames and passwords, will cost about the same annually.“Google Ads is where Google displays your ad when people search for products and services like yours. You pay for results, like when someone clicks your ad to call your business or visit your website.If you don’t have budget for that, you can help yourself in other ways. It’s about putting yourself in customers’ shoes. A chiropractor may have the word ‘chiropractor’ all over their website, but if potential customers use the search phrase ‘back pain’, local chiropractors may miss out.“Ask your customers how they found you – that’s the easiest way to source search terms. Update your website regularly with the search terms customers are using, perhaps through a value-add blog or company updates. Glowing reviews and testimonials from customers also cut through”, he explained.Read the Limerick Post Newspaper’s guide to local retailers HERE Print BusinessNews#ShopLimerick: Taking the first steps into the digital marketplaceBy Staff Reporter – December 2, 2020 80 Emailcenter_img Linkedin Twitter Advertisement Previous articleNew fuel and fast food outlet plazas on Galway RoadNext article#ShopLimerick: Finding a way out of the digital desert Staff Reporterhttp://www.limerickpost.ielast_img read more

D-II Lock Haven looking to end 45-game losing streak

first_imgOn Nov. 10, 2007, Lock Haven (Pa.) beat Clarion 17-14. They have lost all 45 games since.Just one more loss will tie them for the longest losing streak in the history of Division-II football.Fifth-year quarterback Jarrett Kratzer’s career at LHU coincides with that winless run. But now he feels the program is on the right track as he looks to end his collegiate career with at least his first win. This is the best team he’s played for in five years, he said. And with this team, he hopes to avoid some dubious history.“I’ve been able to get myself motivated again,” Kratzer said. “I mean, going out there and not ending up with the result we want, essentially we just have to stay positive to the point where we know we’re going to get one and we know our time’s coming.”Kratzer feels that confidence, though Lock Haven has not had a winning season since 1982. And the Bald Eagles are scoreless through three games this season.AdvertisementThis is placeholder textKratzer and his teammates prefer not to think of their infamous streak, though he admits it inevitably comes to mind. While head coach John Allen never mentions the streak, his influence on the program in just his second year at the helm has Kratzer believing in the team’s future success.The 2012 season is LHU’s first with Allen’s recruits on the team. Not only are this season’s freshmen higher-caliber athletes than in seasons past, there are simply more of them. The Bald Eagles came to campus this fall with 105 players on the roster, said Kratzer. In the previous four seasons, he said, they never broke camp with more than 70.Injecting young talent, in addition to some schematic changes, forced Allen’s players to “learn to practice.”“We practice very fast during practice, very detail-oriented. I can see that,” Allen said. “We go from drill to drill in a crisp manner, so I’m not sure that was the case before I got here, but it’s the case now.”Allen looked over the years prior to his hiring and saw very few upperclassmen. He had just five seniors in his first season in charge. There are 12 this season. He expects around 16 next year.A lack of senior leadership plagued LHU football.“That tells me that kids weren’t staying around within the program, and when you don’t have groups of freshmen on up that stick around for all four years,” Allen said, “then you have a lot of turnover, and that’s not good when you’re trying to build a program.”Allen recruits players to fit his fast-paced, aggressive style of play on both sides of the ball. He knows his team cannot recruit top-tier, D-II talent. Instead he recruits the best players he can, selling the school’s academics and reviving ties to the community.Ultimately, he goes after speedy, intelligent players to keep his offense constantly on the move, and powerful but equally fast talent to fuel his 4-3 defense.“We’re definitely looking for those tweener types at times,” Allen said. “Obviously, if we can get the big studs, there’s no question, we all want the studs. But like I said, that’s not always going to be the case. We try and find kids that fit well in our system and play well in our system.”That style of play has kept fans and the team positive, despite its lack of on-field success. According to Allen, alumni and students who watched LHU practice and play are excited by the squad’s progress.Saturday’s potentially historic game against Edinboro coincides with the town of Lock Haven’s Community Day. In an effort to get the student body to the game, players are scheduled to make appearances around campus through this week. The Bald Eagles will give out free pizza and T-shirts to students in residence halls, and “get ’em rowdy,” Allen said.Yet the energy and positive improvements will not mean nearly as much without a win. After more than four years with the team, Kratzer still does not know the feeling of victory in a game of college football.“It would pretty much just give the program a new direction, new hope,” Kratzer said. “We feel like we’re right there, to actually getting it and actually feeling what it feels like to win again.“It’s going to be huge.” Comments Published on September 19, 2012 at 1:59 am Contact Jacob: [email protected] | @Jacob_Klinger_ Facebook Twitter Google+last_img read more

Real Madrid and Atletico Madrid handed transfer bans

first_imgSpanish giants Real Madrid and Atletico Madrid have been banned from registering players for the next two transfer windows.They have been punished by world governing body Fifa for breaching rules over the transfer of minors – and Atletico say they will appeal.The ban does not cover the current January transfer window.Atletico were fined 900,000 Swiss francs (£622,000), while Real were told to pay 360,000 (£249,000).”Our club is not in agreement with the sanction from international football’s governing body and will study all the documentation we’ve received to present an appeal against the sanction,” said an Atletico statement.Real Madrid have yet to comment. Barcelona were given the same penalty in April 2014 for also breaching rules on the transfer of under-18 players.Their ban, which ended this month, did not stop the La Liga side from signing players.They bought Arda Turan and Aleix Vidal in the summer of 2015, though both players were prevented from playing until the current window opened.The next two transfer windows are July/August 2016 and January 2017.last_img read more