WhatsApp Facebook Noel Davidson Entrepreneurs AcademyFOR small businesses looking to get their products online fast, a monthly subscription to sell on marketplaces such as Shopify or Etsy is a good option.That’s according to Noel Davidson, lead trainer with the Entrepreneurs Academy, which delivers training for Local Enterprise Offices across the country.A level up from that comes off-the-shelf website builders such as Wix, Weebly and Squarespace, he says. By paying a monthly subscription, small business can use these tools to quickly and easily build a website, choosing from a selection of templates.“The downside is once you stop paying the subscription, you lose your website. The free version of these tools will give you a generic “@squarespace.com” website address, for example, but that may not look as professional,” says Davidson.Sign up for the weekly Limerick Post newsletter Sign Up “You can buy a personalised website address option from these providers, but you will have to sort out a personalised email address yourself.“A website that looks great but doesn’t do a lot is really just a brochure and it won’t drive much business“The next level up is website builder WordPress, and paying for hosting with a separate provider. This gives businesses a branded email address.“It also provides the best option of future-proofing an online presence, with the ability to add downloadable plug-ins as a business’s needs grow. One such is the free WooCommerce plug-in from WordPress. You can bolt it on to your website and you are up and running in minutes with a full ecommerce platform,” says Davidson.All the platforms have easy ways to install a payment gateway such as Paypal, Stripe or Elavon. However, Squarespace, Wix and Weebly charge a fee for this to be switched on. With all payment options, when something is sold on your website, you pay a small percentage to the provider when the payment is processed.“A lot of website designers build for WordPress so if, at some stage, you want to link your accounting package to it, you can.”Features such as livechat or a booking engine are among other plug-ins.“Our advice is to give the business as much flexibility as possible, so a self-hosted WordPress website on one of the local Irish hosting companies is probably preferable. Hosting costs are about €70 to €80 a year.An SSL certificate, another plug-in that protects sensitive information such as credit card information, usernames and passwords, will cost about the same annually.“Google Ads is where Google displays your ad when people search for products and services like yours. You pay for results, like when someone clicks your ad to call your business or visit your website.If you don’t have budget for that, you can help yourself in other ways. It’s about putting yourself in customers’ shoes. A chiropractor may have the word ‘chiropractor’ all over their website, but if potential customers use the search phrase ‘back pain’, local chiropractors may miss out.“Ask your customers how they found you – that’s the easiest way to source search terms. Update your website regularly with the search terms customers are using, perhaps through a value-add blog or company updates. Glowing reviews and testimonials from customers also cut through”, he explained.Read the Limerick Post Newspaper’s guide to local retailers HERE Print BusinessNews#ShopLimerick: Taking the first steps into the digital marketplaceBy Staff Reporter – December 2, 2020 80 Email Linkedin Twitter Advertisement Previous articleNew fuel and fast food outlet plazas on Galway RoadNext article#ShopLimerick: Finding a way out of the digital desert Staff Reporterhttp://www.limerickpost.ie
Sign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York Valentine’s Day is coming just in time to warm our collective hearts.One day after a light snow sprinkled Long Island, forecasters are warning of more snow and plunging temperatures for the remainder of the week. The National Weather Service in Upton has issued a winter weather advisory for Nassau and Suffolk counties in advance of another snow storm that could dump 3-6 inches of white stuff on the region Tuesday night into Wednesday. The advisory will be in effect from 6 p.m. until noon Wednesday.The weather service said periods of snow could cause travel difficulties.“Be prepared for slippery roads and limited visibility,” the agency said on its website. “And use caution while driving.”The weather service is also warning of potential flooding along the south shore of Nassau and western Suffolk, with tides three feet above normal. Coastal areas could see “widespread flooding of vulnerable shore roads and/or properties due to height of storm tide,” the agency said.Snow is not expected to start falling until late Tuesday evening and could continue until 10 a.m. Wednesday, possibly disrupting yet another morning commute. Tuesday’s forecast calls for a high near 35 with the wind chill making it feel a few degrees cooler.Wednesday’s high is 39 degrees.The mercury will begin dipping Thursday, especially in the evening, with a low of 18 expected when the sun goes down. There is also a chance of snow Thursday and Friday.The weekend will be brisk. The weather service is predicting a high of 25 degrees on Saturday before the thermometer plunges into single digits in the evening. Valentine’s Day won’t be much better, with temperatures in the teens throughout the day Sunday.
Premier League looks to broadcast every behind-closed-door fixture August 28, 2020 Submit Sports betting affiliate and media portal Oddschecker has seen volume of bets placed on its site jump by 20 per cent since last year, as explained in its H2 results. As published in the results, activity on the Oddschecker platform has grown, with activity on mobile and desktop products for both football and racing has seen a 23 per cent and a ten per cent increase respectively.Premier League results saw a slight regression during the period from January – June 2019, which has largely been attributed to a ‘punter-friendly season.’ Oddschecker explained: “With big 6 winning favourites hitting a staggering 80% over H1, H2 saw a welcome number of favourites falter for operators as well as fewer goals and fewer games with both teams netting, as the league took its final shape. However this upside was slightly offset by the record 35 day draw-less run in March / April.”“In terms of bookmaker positioning from a Premier League price / market share perspective, bet365 continued to lead the way with their fairly aggressive and unwavering pricing attracting a growing and dominant share of attention on the 1×2 market. “Marathon Bet continue to offer the tightest book, whilst Paddy Power managed to attract strong market share growth despite increasing their overround nearly 1pp from H1 to H2.”Meanwhile racing faced a tough few months for February and March, as bookmakers saw close to 39 per cent of punters winning on horse racing favourites. Though according to oddschecker, this was offset ‘as jumps made way for the flat and as new form-lines unfolded.’The results added: “Despite all three major festivals seeing sub 32% winning favs, wider placing provided some relief for punters as firms competed for market share.“Alongside this, volume weight towards the Grand National itself (won by fav Tiger Roll), and events such as Frankie’s super Royal Ascot 4-fold offset some of the upside of such low winning fav %’s.” StumbleUpon Related Articles Share Spotlight ups matchday commentary reach and capacity for new EPL Season August 21, 2020 Flutter moves to refine merger benefits against 2020 trading realities August 27, 2020 Share